20th Century Fox‟s Avatar has raced into cinema history as the fastest movie ever to achieve $1bn in ticket sales around the world . It reached the land mark figure just seventeen days after its worldwide release on 18th December and shows no signs of slowing down as it kicks up a storm at the box office both here and abroad. This spectacular sci-fi epic is truly a must see for everyone. The media campaign continues on radio and television after clocking up some great media innovations in December, including a full trailer placed in e4‟s Misfits, the first ever Video Event and Polling ads on Facebook, some great home page takeovers on MSN, Entertainment.ie and MySpace and the first ever HPTO on RTE.ie
Monthly Archive for January, 2010
Aviva kicked off their “Migration” campaign on the 26th December at 20:15. This campaign brings full circle the move to Aviva which began on 26th December 2008. New animated copy from Rothco launched the change with the ad showing all aspects of Aviva coverage culminating in an animated view of the new Aviva stadium which is due to open this year.
The kick off to the campaign was marked by a roadblock at 20:15 which included spots in Eastenders on RTE 1, Britain‟s Got Talent: Most Talented on TV3, and Noels Christmas Presents on Sky One. From the terrestrial data available on DDS we can happily report a successful launch with 156,000 Adults 25-44 in Multi-Channel homes seeing the ad during the roadblock.
The new LowLow cheese advertisement features a mouse trying to get to the ultimate cheese on toast but surrounded by hundreds of mousetraps.
We kicked off the new creative on Monday the 4th of
January using Eastenders as our flagship spot supported by access to The Bill, Nothing to Declare and the Deadliest Catch, Paul Mc Kenna‟s I can Make you Thin and Friends. Whilst we are still waiting on the release of audience measurement data for the time of our roadblock on the U.K. opt-out channels like Sky, E4 and Comedy Central, we can see that across RTÉ, TV3 and 3e that we have already reached 109,000 women 25-44 years of age in multichannel homes. This equates to about 16% of this audience. LowLow Cheese also appeared in the highest rating centre break in the first episode of the new series of Desperate Housewives on the 5th of Jan. Our spot achieved 23 TVR’s which equates to about 150,000 viewers in this demographic. If you missed our ad in the Roadblock and in Desperate Housewives then keep an eye out for it in the first episode of the brand new series of Operation Transformation on the 13th of January on RTE1. For more information about LowLow Ultimate Cheese, visit http://www.kerrylowlow.com/
As part of their New Year Quit season activity, Nicorette have teamed up with Star Sunday to give away 82,000 copies of their Start Afresh CD, which offers a step-by-step guide to quitting from one week before you give up right through to your early days without cigarettes.
The deal was brokered by Vizeum and is a first for newspaper promotions in this market. Activity includes Radio advertising support, editorial content and display advertising within Star Sunday as well as the Daily edition.
As part of the international JAMESON EMPIRE DONE IN 60 SECONDS initiative, Jameson has partnered with entertainment.ie (Ireland‟s largest entertainment site) to host the competition. The challenge is, simply, to re-mix a classic movie in 60 seconds, with an added dash of humour. Two Irish winners will be announced in February, winning a 3 night VIP trip to London & the opportunity to claim top prize at the Jameson Empire Awards on March 28th. Check out www.entertainment.ie/donein60seconds for inspiration, expert advice from ‘Slumdog Millionaire’ director Danny Boyle and some hints & tips for preparing an entry. It’s worth a visit to check out last year’s winning entry alone, a hilarious remix of „Jerry Maguire‟
The competition ends Friday 29th January.
Listerine are one of the first advertisers to make use of JC Decaux‟s new Metroglo innovative print process on metropoles as part of their campaign for Listerine Staywhite.
The process allows for an eye catching lighting effect to be incorporated into the design and Listerine are using this to great effect to emphasise the whitening element of the product. National press and magazines will also be used to support the campaign.
New client to Vizeum, Pharma Nord, are promoting their new product CLA booster. With the campaign kicking off on the 4th of Jan, it will be running through to the end of September. CLA booster is available in selected pharmacies and health food stores around the country.
Denny‟s search for a real Irish family to address the nation ran off smoothly on Christmas day. The O‟Maras from Dublin, were the lucky chosen family and did a fantastic job. The 3 minute
live feature reached over 11% of housekeepers with kids and had a 52% commercial share. Tricia Burke from Kerry Foods, was delighted noting ‘It was a real success, we couldn’t have asked for more. It was a first for Irish television & we are very proud that Denny was part of it. Overall we were very pleased with the level of response from the Irish public to the competition. It was a fantastic way to end the ‘Home Is’ campaign
Thanks to IDL, this month‟s prize is a Jameson „Mix It Up‟ Kit.
To Win – Just answer the following question: What event is Jameson the title sponsor of next month? (clue: it‟s an annual Dublin based event on the big screen)
Email your answer to catherine.kearns@vizeum.com before January 15th for a chance to win.
The winner of last month‟s prize of PAYG Nokia 5530 phone was Leanne Gaynor from Gift Voucher Shop. Congrats Leanne !
Adspend saw a slight percentage come back. The latest and most up to date full month information tells us that overall spends are down 17.2% Jan – Oct 09, compared to 18.37% decline Jan – Sep 09. The biggest faller being TV, with a drop of 27% over the same period.
