According to Billets the key forecasts for the Irish Media Marketplace for 2010 are the below:
Total advertising revenue to decline 7%. TV Revenue to decline by 5%. Commercial audiences continue to grow (+3%). Cost deflation for TV advertisers is estimated to be -8%, rolling back to 1997 prices! Overall Press Revenue down 7% as circulations are predicted to slightly decrease, SCC rates are likely to decrease by 5% in 2010.
Insurance company Aviva is to drop the word „Hibernian‟ from its name as the last stage of its rebranding takes place over the next few weeks.
A new TV commercial for the brand hit the screens on December 26th. The commercial features an animated view of the new Aviva Stadium, for which the firm acquired naming rights this year for an estimated €44 million. In the first two weeks of January, the company will be writing to customers informing them of the company‟s name change, while signage at the firm‟s 27 outlets will be replaced. Continue reading ‘Hibernian Aviva – Rebranding’
2
010 will bring some answers to troubling questions for publishers as they experiment in earnest with different kinds of paid-for content.
Newspapers across the world have been grappling throughout 2009 with the question of how to generate revenue from online content.
Rupert Murdoch lit a fire under the industry when he announced plans to erect a pay wall for the Sun and the Times newspapers, probably as soon as next year. Continue reading ‘Press – How can they make their online operations work?’
Customers are more tech savvy than ever before, from this they are now consuming and interacting with content on their own terms. An endless stream of new ways to connect with audiences has emerged including everything from Mobile devices, netbooks, interactive television, digital billboards screens to ARG (alternate reality games) widgets and the big trend for 2010 social Media. Continue reading ‘Digital Trends for 2010′
Visualise is delighted to announce that, from 4th January, their POPAd formats, the POPAd Trolley and POPAd Basket is moving from three week cycles, and will now be sold in standard two week cycles, coinciding with the traditional outdoor cycles. Visualise have made this move at the request of many of their clients, who felt that this would make it easier to book the POPAd as part of their overall advertising campaigns.
PML Group has recently launched a new research and planning tool called iQ. The system is based on the findings of almost 14 years of research carried out into the effectiveness of Out of Home advertising. Since 1996, PML Group has partnered Ipsos MRBI in establishing recall levels and ratings of Out of Home campaigns among the general public. To date, they have carried out research on over 7,800 separate Out of Home campaigns among more than 57,000 individual respondents. iQ has been developed to manage and enhance the efficiency and quality of the information PML Group provide to their clients.
Through online interviewing of 300 different Dublin respondents aged 15-54 every 2 weeks, iQ provides unique insights into the public‟s interaction with the ooh advertising medium, their consumption of other media, their travel and retail habits, their brand preferences in important advertising product categories and their opinions and awareness of Out of Home advertising in general.
RTE is seeing the „„beginnings‟‟ of a demand for a digital radio service, with 6 per cent of Irish households now owning a digital set, and manufacturers starting to discuss the technology with RTE.
JP Coakley, head of RTE‟s digital radio project, said the latest JNLR had shown higher than expected ownership of digital radio sets among the population.
In 2005, RTE had set a target of 5 per cent of households owning a digital set in 2009.
In Dublin, the prevalence of digital radios is as high as 10 per cent of households. Continue reading ‘RTE – Digital Radio’
It‟s that time of the year again- time to think of those radio ads that stood out from the crowd. The Radio Advertising Awards are here to reward the people and ads that have really done the business for agencies, radio stations and clients over the last year. This year standards are just as high as always. But with two awards presented in each category- one for a radio station and one for an agency, there are more opportunities to win than even before. Closing dates for entries is the 25th of January 2010.
Winners will be announced at the award ceremony, which will be held at the Royal Hospital, Kilmainham on 5th March 2010.
For more details you can visit www.radio-awards.net.
Setanta Sports have won the Irish rights to broadcast live coverage of 33 Barclays Premier League games for each of the next three seasons.
This rights win sees the Irish sports broadcaster retain the package of games it won in July for the current Premier League season. The majority of
Setanta‟s live games this year have featured Top Four Teams. Michael O‟Rourke, co-founder of Setanta Sports said: “We are delighted with the news that the Premier League has decided to award Setanta the Irish rights to 33 Barclays Premier League games for the next three seasons. This gives Setanta the exclusive rights to show the Saturday three o‟clock games for the seasons 2010/11 to 2012/13. These are the games that have traditionally performed best for us and the majority of these games feature top four teams. It is great to end 2009 on a strong note. We are very confident that in 2010 we will continue to bring Irish sports fans great premium sport with a uniquely Irish angle combined with relevant local sports.”
With the final appointments made to its board last Wednesday, the Broadcasting Authority of Ireland (BAI) is expected next month to announce several updates to broadcasting rules, including a partial permit to use product placement.
In the draft version of its planned new general advertising code, the BAI has proposed allowing product placement to be introduced to most kinds of programmes other than children‟s programmes, as long as there is no impact on editorial independence and that there is not „„undue prominence‟‟ given to the products and services in question. Continue reading ‘BAI – Product Placement’
