The latest JNLR covering April 2009 – March 2010 was released this afternoon and here is a top line look at how the main stations have performed nationally and in Dublin and Cork. Also below shows how some of the main national radio personalities have performed.
Total radio listenership had remained steady YOY at 86% for All Adults. Although there has been an increase in listeners to Regional and Local stations, this has been offset by a fall in listeners to all national stations bar Radio 1 and Newstalk – even YOY at 25% and 7% respectively. 2FM, Today FM and Lyric have all seen a drop in overall listeners. Younger listeners seem to be driving the increase for regional and local listeners with a big jump in 15-34s – up 3 points to 62% and 15-24s up a 5 points to 71%.
National:
Continuing recent trends, Radio 1 and Newstalk are doing well nationally although the rate that their prime time Market Share is growing has slowed from previous books.
Radio 1’s Market Share has increased by 0.2 points and now stands at 22.9% for all adults. Newstalk is up 0.3 points to 3.9%.
2FM and Today FM continue to lose Market Share, especially among their core audiences. Today FM is down 1 point to 9.6% for all adults (down 0.5 points to 17.9% for 15-34s). 2FM has suffered an even bigger drop and is down 1.9 points to 9.7% share for All Adults. It remains to be seen of the recent station rebrand can reverse this downward trend.
Lyric has also seen a slight 0.1 point drop in MS and is now at 1.6% for All Adults
Dublin:
Overall listenership is even in Dublin YOY at 85% of all adults.
Of the national stations in Dublin only Radio 1 and Today Fm have increased their prime time market share among all adults. Radio 1 is up 0.4 points to 31.8% MS. Today FM has continued to recover in Dublin with its share increasing 0.6 points to 6.6%.
2FM and Newstalk have both seen significant drops in Dublin. 2fm is down 2 points to 8.1% and Newstalk is down 1.3 points to 6% market share.
4FM is included for the first time under the heading “Any Regional/Local/Multi City”. In its first book it has 1.4% market share for all adults and 3.3% for 45-54s.
Of the Dublin Stations Q102 and Dublin’s 98 are the winners with Q increasing its share to 9.4% (up 2.4 points YOY). Dublin’s 98 is up 0.6 points to 11.6% share.
FM104, Phantom and Spin have all lost share YOY. FM 104 is down 2 points to 10.5%, while Phantom as dropped 0.1 points to 1.5% share for all adults.
Spin has seen a further fall – down 1.1 points to 6%. This has been again driven by a fall in share among its core 15-24 audience, although it still has by far the largest 15-24 share in Dublin at 33.7%. Interestingly most of Q102’s increase came from 15-24s with the station continuing to eat into Spin’s core audience, a trend that started about a year ago. It has a long way to go though with its 15-24 share at 7.4%.
Cork:
Overall Daily listenership in cork is up 2 points YOY to 84%
All the nationals bar Today FM have increased their prime time share for all adults in Cork. Radio 1 up 2.5 points to 21.7%, 2fm is up 1.2 points to 6.2% and Newstalk has increased 1.6 points to 3.8%.
4fm has 1.9% share for all adults.
Today FM has fallen 2.2 points to 9.9% MS in Cork.
All the Cork stations have seen their prime time share fall YOY:
Red Fm is down 1.8 points to 10.3%
96/103 is down 3.5 points to 43.6%. The drop seems to be spilt evenly between the two station, although 96FM still makes up by far the largest share of the two – 33.8% compared to 103fm’s 9.8%.
Here are how some of the main National DJs have done. This is all based on AQH:
| Show | Apr08-Mar09 AQH | Apr09-Mar10 AQH | Diff |
| Gerry Ryan | 189,000 | 180,000 | -4.8% |
| Ian Dempsey | 115,000 | 93,000 | -19.1% |
| Ray D’Arcy | 140,000 | 140,000 | - |
| Matt Cooper | 80,000 | 72,000 | -10.0% |
| Morning Ireland | 254,000 | 260,000 | 2.4% |
| Joe Duffy | 326,000 | 323,000 | -0.9% |
| George Hook | 45,000 | 50,000 | 11.1% |
