Monthly Archive for June, 2010

World Cup game viewership tracker

Published by joanna on June 14, 2010 in TV News. 0 Comments

Vizeum have been tracking each televised World Cup game on RTÉ and have been updating our blog on which games are leading in viewership. The 2010 World Cup kicked off on Friday the 11th of June with host nation South Africa playing Mexico(and achieving 175,600 ind mc). Since then many teams have failed to perform to their hype while others exceeded expectations. Teams such as France and Italy, which count some of the internationally best known football players within their ranks, failed to make it out of the group stages. England made it out of the group stage only to come up against soon to be third place winners Germany and be beaten 4-1. England first game against USA on the 12th of June was their highest viewed with 406,700 individuals in multichannel homes watching. Their defeat to the Germans would be seen by 35% less viewers (263,200 ind mc).

Ghana and Uruguay were the success stories of the tournament. Both achieving impressive wins and getting to the Quarter Finals and Third Place play off respectively. Uruguay’s final game against Germany for third place was viewed by 305,600 individuals in multichannel homes. This game ranks as 12th in the World Cup viewership tracker.

The final itself achieved a viewership total of 613,600 individuals in multichannel homes. This, not surprisingly, outperformed all the other games and amounts to a 24% increase compared to the second most viewed game, which was the semifinal between Germany and Spain. The final came in as the fifth most viewed programme this year for individuals in multichannel homes and was 33,600 viewers behind the Eurovision Final. On average 60.8% of World Cup viewers were men.

Now that the World Cup is over we will have to wait five weeks before the English Premier League kicks off. The question on many people’s lips is: Will the vuvuzelas be silenced?

Game Date Individuals mc
Netherlands v Spain, F, 19:30 11 July 2010 613,600
Germany v Spain , SF, 19:30 07 July 2010 494,600
Uruguay v Netherlands , SF, 19:30 06 July 2010 485,000
England v USA, Gp C, 19:30 12 June 2010 406,700
England v Algeria, Gp C, 19:30 18 June 2010 376,000
Spain v Portugal, 16R, 19:30 29 June 2010 371,800
Uruguay v Ghana, QF, 19:30 02 July 2010 368,800
Germany v Australia, Gp D, 19:30 13 June 2010 363,000
Paraguay v Spain, QF, 19:30 03 July 2010 336,100
Argentina v Mexico, 16R, 19:30 27 June 2010 335,500
Brazil v Chile, 16R, 19:30 28 June 2010 311,500
Uruguay v Germany, 3rd, 19:30 10 July 2010 305,600
USA v Ghana, 16R, 19:30 26 June 2010 279,900
France v Mexico, Gp A, 19:30 17 June 2010 278,600
Brazil v Ivory Coast, Gp G, 19:30 20 June 2010 270,200
Italy v Paraguay, Gp F, 19:30 14 June 2010 270,100
Brazil v North Korea, Gp G, 19:30 15 June 2010 265,800
Germany v England, 16R, 15:00 27 June 2010 263,200
South Africa v Uruguay, Gp A, 19:30 16 June 2010 262,500
Spain v Honduras, Gp H, 19:30 21 June 2010 254,700
Ghana v Germany, Gp D, 19:30 23 June 2010 246,500
Cameroon v Denmark, Gp E, 19:30 19 June 2010 244,100
Chile v Spain, Gp H, 19:30 25 June 2010 242,600
Greece v Argentina, Gp B, 19:30 22 June 2010 238,200
Argentina v Nigeria, Gp B, 15:00 12 June 2010 223,500
Uruguay v France, Gp A, 19:30 11 June 2010 223,200
Slovenia v England, Gp C, 15:00 23 June 2010 220,500
Argentina v Germany, QF, 15:00 03 July 2010 217,800
Netherlands v Brazil, QF, 15:00 02 July 2010 212,100
Denmark v Japan, Gp E, 19:30 24 June 2010 200,400
South Africa v Mexico, Gp A, 15:00 11 June 2010 175,600
Netherlands v Japan, Gp E, 12:30 19 June 2010 173,000
Uruguay v S.Korea, 16R, 15:00 26 June 2010 164,500
Ghana v Australia, Gp D, 15:00 19 June 2010 160,200
Portugal v Brazil, Gp G, 15:00 25 June 2010 159,600
Paraguay v Japan, 16R, 15:00 29 June 2010 152,000
Ivory Coast v Portugal, Gp G, 15:00 15 June 2010 140,700
France v South Africa, Gp A, 15:00 22 June 2010 135,000
Italy v New Zealand, Gp F, 15:00 20 June 2010 130,000
Netherlands v Slovakia Gp F, 16R, 15:00 28 June 2010 127,900
Slovakia v Italy, Gp F, 15:00 24 June 2010 124,700
Japan v Cameroon, Gp E, 15:00 14 June 2010 118,100
South Korea v Greece, Gp B, 12:30 12 June 2010 117,900
Spain v Switzerland, Gp H, 15:00 16 June 2010 116,500
Slovenia v USA, Gp C, 15:00 18 June 2010 116,500
Serbia v Ghana, Gp D, 15:00 13 June 2010 110,600
Greece v Nigeria, Gp B, 15:00 17 June 2010 109,400
Algeria v Slovenia, Gp C, 12:30 13 June 2010 109,300
Netherlands v Denmark, Gp E, 12:30 14 June 2010 103,300
Argentina v South Korea, Gp B, 12:30 17 June 2010 98,100
Slovakia v Paraguay, Gp F, 12:30 20 June 2010 95,400
Germany v Serbia, Gp D, 12:30 18 June 2010 95,200
Chile v Switzerland, Gp H, 15:00 21 June 2010 94,200
Portugal v North Korea, Gp G, 12:30 21 June 2010 75,800
New Zealand v Slovakia, Gp F, 12:30 15 June 2010 74,100
Opening Ceremony 11 June 2010 72,000
Honduras v Chile, Gp H, 12:30 16 June 2010 59,500
Mexico v Uruguay, Gp A, 15:00 22 June 2010 Online
Nigeria v South Korea, Gp B, 19:30 22 June 2010 Online
USA v Algeria, Gp C, 15:00 23 June 2010 Online
Australia v Serbia, Gp D, 19:30 23 June 2010 Online
Paraguay v New Zealand, Gp F, 15:00 24 June 2010 Online
Cameroon v Netherlands, Gp E, 19:30 24 June 2010 Online
North Korea v Ivory Coast, Gp G, 15:00 25 June 2010 Online
Switzerland v Honduras, Gp H, 19:30 25 June 2010 Online

 

Note: The above information is free to use, but if publishing, please credit Vizeum as a source.

Ryan Tubridy is going to be the Presenter for 9-11 slot on RTÉ 2fm

Published by joanna on June 11, 2010 in Radio News. 0 Comments

 

The last few months have been historic for RTÉ Radio; the death of Gerry Ryan was not only a tragedy for his family and people in RTÉ, but for the many thousands of listeners who felt his passing so intensely.

 It’s natural that the spotlight over the last few weeks has been on RTÉ 2fm. Colm Hayes and Lucy Kennedy took on what many viewed as a thankless task, but listeners have responded most positively. The text and email interactions on the show have remained significantly high and the feedback has been overwhelmingly supportive, testament to the generous spirit of Gerry Ryan’s listeners but also to the talent and tenacity of Colm and Lucy. But RTE had mentioned that Colm and Lucy were minding the shop until a permanent presenter was found. Yesterday RTE announced Ryan Tubridy as that new presenter, and in September Ryan will take over his new 9 to 11am show on RTÉ 2fm.

Ryan Tubridy’s move is a major boost for 2fm, and a new challenge for one of the shining stars of Irish broadcasting. Ryan progressively built his RTÉ Radio 1 audience to an all-time high this year, and of course his first season on The Late Late Show saw him bring significantly increase the programme’s viewership. Ryan’s pedigree is without doubt: anyone who remembers The Full Irish knows that the spark is about to ignite on 2fm.

Way back in September 2009  2fm was on a journey. No one foresaw the tragic and painful twist in the road that was to come on April 30th of this year. Yes,  Gerry Ryan was central to the repositioning of 2fm for 20-44 year olds; yes, Gerry was at the centre of RTE’s high-profile TV, radio, print and outdoor campaign that launched in early March. But RTE have no option but to move on, and with Ryan Tubridy at the helm 2fm will continue confidently in its new direction.

 In the last JNLR book, weekday reach stay at 15% and the station maintain a weekday peak-time share lead ahead of Today FM, which has fallen to 14%. They’re not even six months into the reposition of 2fm for 20-44 year olds and already the results are reassuring. Not only, fittingly, did Gerry Ryan hold onto the number one spot for 20-44s, but they saw The Tommy & Hector Show (12th), Ballbusters (13th), The Will Leahy Show (14th) and Dave Fanning at the weekend (20th) all debut in the 20-44 year old top 20. Rick O’Shea’s new show now entered the top 10 in joint 6th position and Colm & Jim-Jim re-ented the top 10 in 10th place.

 And research just in tells us that the latest 2fm campaign, when compared to other consumer brands, has performed extremely positively. The ad was evaluated really well, with high positive metrics across the board. The positive evaluation of the ad in line with higher brand image scores support the use of this campaign into the future.

 And so, this September RTE will see Ryan Tubridy and  2fm “Come Together”.

RTÉ field strong team for World Cup coverage

Published by joanna on June 8, 2010 in TV News. 0 Comments

RTE recently released the teamsheet for their coverage of the upcoming World Cup in South Africa. Former Argentinean playmaker and World Cup winner, Ossie Ardiles and former German midfielder, Didi Hamann will bring an international flare to the line up and will be joined for the first time on RTE by Republic of Ireland international Kevin Kilbane as well as the return to the squad of former Irish midfield maestro, Liam Brady.

First team regulars, John Giles, Eamon Dunphy, Graeme Souness, Ronnie Whelan and Richard Sadlier will join forces with the new recruits and give their expert analysis and opinions as RTE broadcast exclusive Irish coverage of 56 live games on RTE2. In addition to the live games, RTE will show comprehensive highlights of all the day’s action in their nightly round up programme. Bill O’Herlihy and Darragh Maloney will anchor proceedings along with Peter Collins and Con Murphy, while the legendary Jimmy Magee will be amongst the numerous commentators reporting from South Africa.

For a lighter look at each day’s proceedings, the Après Match team will be along to provide their unique insight into everything World Cup, from the obscure goal celebrations to the battle of the WAGs and everything in between…

J&J – ROC Hydra Range

Published by joanna on June 8, 2010 in Campaigns @ Vizeum. 0 Comments

ROC re launched its Hydra + range with a new more premium looking packaging targeting young Women 25-34 who lead a busy lifestyle, like the  spokeperson for the campaign Laura Whitmore.

The campaign will kick off at the start of June with a heavy Press and multiple formats of outdoor like metropanels, metropoles, cinema 6 sheets and panels in changing rooms.

J&J – Neutrogena Wave

Published by joanna on June 8, 2010 in Campaigns @ Vizeum. 0 Comments

May saw the re launch of the very successful Neutrogena Wave power cleanser as a Wave Duo. It is the same product, but the attribute that makes the difference from the old Wave is that it has two speeds, one for everyday cleansing and one for more deep pore cleansing.

The campaign ran on TV and Press targeting young women.

Jameson – May/June “Mix it Up”

Published by joanna on June 8, 2010 in Campaigns @ Vizeum. 0 Comments

Jameson launched with their “Mix it up” campaign on 24th May across outdoor, press and online. In addition to the traditional media formats they are running with 2 Golden Square outdoor specials where neon lighting is being used and on press we are running with a QR code press mechanic in Metro Herald. There is a barcode on the Jameson press ads which can be downloaded and scanned by Smartphone users and then they can enter into a competition to be in with a chance of winning 1 of 15 ultimate “Mix it Up” home   bar kits. This includes 4 bottles of Jameson, 48 bottles each of coke, 7 up and ginger ale, 1 Jameson ice bucket, 24 Jameson glasses, 2 Jameson trays, 100 Jameson stir sticks, 100 Jameson drip mats, 1 Jameson bar runner, 6 limes and Jameson posters.

WIN WIN WIN!!

Published by joanna on June 4, 2010 in Vizeum Competitions. 0 Comments

Thanks to the Sunday World for this month’s prize of 2 nights Bed & Breakfast and an evening meal for 2 people at the Millrace Hotel Bunclody.

To Win – Just answer the following question: Who is the new spokesperson for the J & J – ROC Hydra Range? (clue – read on)

Email your answer to Catherine.kearns@vizeum.com before June  18th for a chance to win. The winner of last month’s prize of two tickets to see Green Day who are playing at the Marlay Park on the 23rd June was Helen Meade from Eircom Mobile.

Congrats Helen!

RTÉ announces new MD of Television

Published by joanna on June 4, 2010 in General News. 0 Comments

It has been announced that Glen Killane is RTÉ’s new Managing Director of Television. The Group Head of RTÉ Sport since 2006 and Head of RTÉ TV Sport from 2004, Killane takes up his new post on 1 June.

Adspend Jan – Mar 2009 v 2010

Published by joanna on June 4, 2010 in General News. 0 Comments

YOY adspend is almost static, at only 1% down. The biggest loser was Radio, which was down by 12 yoy. Press which accounts for 62% of total reported adspend was a winner with a 4% increase on spends yoy.

Source: Nielsen Ad Dymanix 2010

 

TGI Teasers – Guide to Holidays 2010

Published by joanna on June 4, 2010 in General News. 0 Comments

14% took a holiday in the Republic of Ireland, of whom half like to go back to ‘familiar places’ for holidays.
43% of adults went abroad. The top European destinations were Spain, the Canaries and France. 8% took a holiday outside Europe. 
The average cost of a holiday was £930. 70,000 people took a holiday costing more than £2500.
 July and August are the most popular months to start a holiday. The least popular months are February and April.
100,000 people (8% of adults) booked a holiday less than two weeks in advance.
48% of holiday-makers booked online, 25% booked in person at a travel agent and 22% booked entirely by telephone.
The most popular types of holiday are beach / resort and short city breaks. 16% of adults took a beach / resort holiday and 9% took a city break.
55% of adults travelled by air for leisure purposes in the past year and 11% flew on business. 
A quarter of adults say that newspaper and magazine articles on holidays & travel influence their choice of holiday.
12% of adults are happy to book holidays or flights from companies they’ve never heard of. 

Source:  TGI 2009. Base: All Adults

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