IKEA’s ad for the Spring Sales, was selected by RTE Radio as the ad of the month. Each advertiser that has been selected by RTE to be the ad of the month, receives exposure on the RTE Radio Sales website for a couple of months, adding more exposure to the brand.
The All Ireland Marketing awards took place in the Burlington hotel on 13th May. Amongst the winners on the night were Vizeum clients Kerry Foods who won “Brand campaign of the year” for the “Denny Home is” campaign and Meteor who won two awards on the night for “Direct Marketing” and “Market Research”. JC Decaux also won the award for “New Product/New Market” for the launch of their hugely successful Dublin bikes project. Big Congratulations to all of the winners on the night!
Congratulations to Irish Distillers who picked up the award for ‘Best Sponsorship of an Event’ with their work for Absolut in support of the Dublin Theatre Fringe Festival. The Allianz Business to Arts Awards recognise examples of arts and business organisations working together. The awards were presented on May 24th. Vizeum worked with Absolut on the media campaign behind the sponsorship.
Google is set to launch new technology that will provide full internet access via television sets, as part of a broader “revolution” taking place across the TV industry. The company recently established a partnership with Intel, the microchip manufacturer, and Sony, the electronics specialist.
More specifically, these organisations are reported to have been working towards building a “Smart TV” platform based on Intel’s Atom processor and Google’s Android mobile operating system.
This initiative, which is thought to encompass both web-enabled TV sets and set-top boxes, could use Google’s web browser, Chrome. Paul Otellini, Intel’s ceo, said last week that the next generation of set-top boxes could combine everything from gaming and search to advanced TV guides and personal content libraries.
“The revolution we’re about to go through is the biggest single change in television since it went colour,” he said. “The usage model is going to fundamentally shift with the new capabilities of the platform.”
“A year from now, television will have been reinvented,” Eric Kim, svp of Intel’s digital home group, added. “We are gearing up for a massive, major retail launch for later this year.”
Joe.ie, a new Irish website aimed wholly at men, claims to have picked up 45,000 unique users since its launch on April 20 involving a targeted marketing campaign and a media partnership with Today FM. The target is to build to 150,000 to 200,000 regular users. The site is designed to interest men aged from 18 to 44. I t has extensive text and audio-visual content covering 14 subject areas, including sport, entertainment and business. The business section features a video column by one of the stars of last year’s Apprentice TV show, Breffny Morgan. The Hardy Bucks comedy series is running exclusive clips on the site. Backers include rugby star Jerry Flannery, who is also a columnist. GAA star Sean Og O’hAilpín contributes another weekly column.
Other high profile contributors include radio presenter Ray Foley and solicitor Gerald Kean. Joe.ie was designed and built by Niall McGarry’s marketing company, Impact Media. ‘‘As a man who uses digital media a lot, I knew there was a gap in the market,” said 31-year old McGarry. ‘‘I would regularly use sports websites, but I found they didn’t have an Irish slant. The plan is to sell exclusive sponsorships of sections of the site to around 15 brands and offer each advertiser added value interaction with the target customers of each section. McGarry has already sold a number of these sponsorships, one to media partner Today FM, and another to Supermacs, which is sponsoring GAA coverage.
Good news for online media owners at last. After more than a year without online spend figures, a questionnaire has finally landed on their virtual doorsteps. Its author, the newly-formed Interactive Advertising Bureau, is hoping to use the survey to produce ad-spend figures later in the summer.
Low Low, made its debut on the big screen on May 14th, 2010. The 30 second advert, entitled ‘Love It Live It’, features a group of 30 something women enjoying Low Low on toast after a night out together. The advert will appear in cinemas nationwide alongside female movies in order to tap into Low Low’s recently broadened target market of women aged 25-44. This is the first time a dairy spread has decided to take their brand to the silver screen. Low Low brand manager Georgina Quain, is keen to emphasize that they “wanted to bring the Low Low brand message, that taste and health can be enjoyed together, to life in surprising and unexpected ways right across the communications mix,” With this in mind, “cinema felt like a natural media to use to amplify our new advertisement, and perfect for our target market of 25-44 year old women.”
This decision is already paying off based on the box office figures from “Sex and the City 2” which opened on Friday May 28th. The movie took in an impressive €792k at the box office in it’s opening weekend, the 2nd biggest opening weekend of 2010 so far.
An impactful warning to Australian beach goers, linking copy, visual and the core campaign message.
Real Coke bottles were placed within the bus shelter panel, allowing the public to open like a refrigerator and help themselves in this innovative outdoor execution.
Tuesday 11th May saw the much anticipated launch of JNOR in Northern Ireland. Key figures from the advertising community gathered in The Grand Opera House, Belfast to receive an introduction to the first ever industry recognised Outdoor research system to NI, which is a result of a significant investment from Specialists and main Media Owners in the market.
The database system, known as CAFAS (Coverage and Frequency Analysis System), will provide both planning and campaign analysis for a wide range of Outdoor Media formats within the Roadside, Transport and Retail environments. It has been created using two separate research systems which have been married together to create a detailed and robust audience delivery database.
The Outdoor Coverage & Frequency system is an extension of the research-based model already established in the Republic Of Ireland market, and is an important step forward for the Outdoor Media industry in Northern Ireland.
To take consideration of the Northern Ireland population spread, two areas were created, ‘Greater Belfast’ (Belfast, Bangor, Newtownards, Castlereagh, Lisburn, Newtownabbey & Carrickfergus) and the ‘Rest of NI’.
