For a short time only the Metro Herald will not be printed the week after the August Bank Holiday.
During this period they have elected to develop digital editions of the paper instead, a media first for Ireland – daily title going digital only for a short period. There is an option for clients to take to purchase the whole issue at €10,000 and the option to run a video in these slots. Of the 30,000 people who receive the daily digital edition of Metro Herald, an average of 6,000 open it. They will run a big recruitment drive over the coming weeks to increase the number of active readers.
Electric Media, the online sales agency headed up by Dermot Hanrahan has added the popular eircom.net site to its portfolio.
Electric Media was appointed to handle the online sales function of the site following a competitive pitch that involved a number of other rival online sales houses. The most recent figures show that eircom.net has 1.5m users per month who between them generate 50m page impressions each month. According to Electric Media, it is the most widely used Irish access point to the internet as well as one of Ireland’s leading online advertising platforms. Electric Media handles the sales for over 80 of the country’s leading web businesses including Irishtimes.com, Entertainment.ie, Ebay.ie, O2, Ticketmaster.ie, IrishHealth.com and Myhome.ie. With over 300m page impressions per month, Electric Media Sales has grown in a mere two years to become the biggest seller of premium online advertising in the country. This position was reinforced with the purchase, earlier this year, of SalesOnline’s web advertising business.
“We are proud to welcome Eircom.net to our stable of best-in-class Irish websites and we look forward to maximising the website’s revenue potential for Eircom. Their decision reaffirms our position as the only web advertising sales company with sufficient depth and scale of audience to reach 100% of Irish Internet users,” said Dermot Hanrahan Managing Director of Electric Media Sales.
RTE have introduced a new site called www.rte.ie/publishingsales , perfect for finding out details on how you can advertise across RTE Guide, RTE.ie, RTE player, RTE mobile and RTE Aertel.
The Institute of Advertising Practitioners in Ireland (IAPI) has announced that Steve Williams, Chief Executive of OMD UK, and Kenneth McKenzie of the UCD Geary Institute will join the ADFX 2010 judging panel alongside Karen Hand, Curly Enterprises, Ed McDonald, AAI, Gurdeep Puri, Effectiveness Partnership and Richard Russell DDB London. The ADFX Awards are based on proven impact on behavioural attitude and promote the role of advertising as an effective and efficient use in the marketing process. The key criteria for an award win are a great strategic idea, an impactful creative execution, the link between the two and how this was implemented in the plan. The Awards will be held on the 14th of October in the Shelbourne Hotel and tickets go on sale in July. The final closing date for entries is 12pm on August 12th 2010.
Businessman Denis O’Brien has raised his stake in Independent News & Media (INM). Yesterday, Mr O’Brien acquired over six million shares at a price understood to be around 88c per share. Prior to the transaction, Mr O’Brien had a 18.61pc stake in INM. The move means he now owns 20.23pc of the newspaper group. Sir Anthony O’Reilly owns 14.65pc of the company. Both of their stakes were diluted by about half last year as a result of the company’s rights issue and refinancing of an outstanding €200m bond. This resulted in a partial debt-for-equity deal, giving bondholders a stake in the group. INM’s share price closed up 2pc yesterday, finishing at 90c. At the company’s annual general meeting earlier this month, INM chief executive Gavin O’Reilly told shareholders that the group was seeing more stability in its trading performance across each of its regions. He said 2009 had been “extraordinarily challenging”, but after its successful financial restructuring it entered into a period of financial stability as global markets recovered. He said the group would continue to target an improvement in operating profit for 2010 if the trends so far this year continue.
Consumer spending on food and drink increased in May for the first time in 17 successive months of decline, new figures released show. Although the increase was just 0.5 per cent, Tom Harper, managing director of Nielsen Ireland, said it showed there were tentative signs of recovery in the Irish economy. Speaking at the National Dairy Council (NDC) annual conference yesterday, Harper saidthat the worst was over and we’re coming out of the recession. But he warned retailers that shoppers were “stressed out” and were looking for value more than ever and this habit will remain when the downturn ends.
TGI offers insight into a range of consumer sectors, leisure activities and sports, including football: Soccer generates more interest than any other team sport in Ireland. 39% of adults are interested in soccer, 37% are interested in Gaelic Football and 27% are interested in rugby union. Soccer is also the most popular participation sport with 6% of adults playing regularly – equivalent to 230,000 regular players. Almost a third of adults watch soccer on TV, 15% read about it in the papers and 6% access soccer-related content online. For rugby (union) the figures are 25%, 11% and 4% respectively. However, Gaelic Football is more popular at the turnstile. 12% of adults paid to watch Gaelic Football at a venue – only 7% paid to watch soccer. Gaelic Football is most popular in the South East, where 16% of residents paid to watch it at a venue, and the South West (15%). Soccer is most popular in Dublin, where 8% paid to watch it. Soccer participation is also highest in Dublin where 8% of adults play regularly. Gaelic Football has a larger club membership. 570,000 adults belong to a GAA club, 260,000 belong to a golf club, 200,000 belong to a soccer club and 125,000 to a rugby club. Half of adults watch live sport on TV in pubs or bars. 290,000 (8%) watch soccer at the pub once a week or more often. 150,000 watch Gaelic Football at the pub on a weekly basis.
The UEFA Champions League continues to gain in popularity. 31% of adults specially choose to watch it, up from 25% in 2007. Men account for 84% of those who specially choose to watch, and the Champions League is most popular with the 25-34 age group. 40% of adults always notice the pitch-side advertising at soccer matches and sporting events. People who paid to watch soccer at a venue are 40% more likely to read the financial pages of their newspaper and 37% more likely to agree they ‘tend to’ buy from companies that sponsor sports events and teams.
Source: TGI 2009. Base: All Adults
Thanks to 98FM for this month’s prize of two tickets to see Blink 182 on the 31st of August.
To Win – Just answer the following question: What is the name of West Coast Coolers new TV campaign?
Email your answer to ciara.mahon@vizeum.com before July 16th for a chance to win. The winner of last month’s prize of 2 nights Bed & Breakfast and an evening meal for 2 people at the Millrace Hotel Bunclody was Aileen Goatley from Today FM
Congrats ! Aileen
Justin Ronan is a new addition to the Vizeum team joining us from the MSc Advertising course in DIT. Justin has a background in marketing with an undergraduate degree in Business Studies from DIT. justin.ronan@vizeum.com 01-4211711
Ciara Mahon is another new member to join the Vizeum team. Ciara, a marketing graduate, joins us from the DIT Masters in Advertising and will be our new office manager/account executive. ciara.mahon@vizeum.com 01- 4211700
On a sader note! The 30th June was the day Vizeum waved goodbye to Stephen Wade who was with us for 3 years. We hope Wader enjoys his next few months traveling and we wish him all the best in the future.
The latest and most up to date full month information tells us that overall spends for Jan- Apr 2009 V 2010 had a marginal increase of 0.2% YOY. The biggest % decline came from Radio and Press was the only medium to show a % increase in spend, up 4% YoY. TV saw a 5% drop in spend YoY.
Source: Nielsen Ad Dymanix 2009
