The latest and most up to date full month information tells us that overall spends for Jan-May 2009 V 2010 had a marginal decrease of 0.7% YoY. Radio had the biggest decline, down 11% YoY. Press still remains the only medium to show growth YoY, up almost 4% on the same period last year. TV saw a 6% drop, Outdoor almost a 5% drop and Cinema was down nearly 7% YoY.
Source: Nielsen Ad Dymanix 2009
Thanks to Electric Media for this month’s prize. A round of Golf for four people to Powerscourt Golf Course.
To Win – Just answer the following question: (clue – read on) What is the name of Absolout’s new campaign?
Email your answer to ciara.mahon@vizeum.com before Aug 20th for a chance to win. The winner of last month’s prize of 2 tickets to see Blink 182 on the 31st Aug is Adrian o’Connor from The PictureWorks. Congrats ! Adrian
This month sees the launch of Absolut’s new brand campaign called Absolut Inspiration. The campaign will feature on Outdoor, Press and Online.
As part of the launch of their new advertising campaign West Coast Cooler are running with a shopfront in Ireland’s premier shopping location: Grafton St. The window is dressed in the style of a high fashion shopfront and features mannequins dressed in the costumes specially created for the new West Coast Cooler television commercial.
Dairygold are back in campaign this month with their Taste of Goodness campaign. It is a national campaign targeting Mums. You will see the brand active across TV and radio as well as a national outdoor campaign with 6 sheets in the 5 main cities. We are also running trolley handles and store points in store.
RTÉ is promoting ‘The Sunday Game’ with a multi-media campaign that aims to support the GAA Football and Hurling All Ireland Senior Championships 2010. The National campaign, which features Michael Lyster, Pat Spillane and Ger Loughnane is running throughout July, August and September 2010. Designed as a follow-on from last year’s campaign, the three men are placed in a typical GAA scenario and humour is used to get the message across. Devised by Cawley Nea, the campaign will be running on 48 sheet sites nationally and on metropoles in the Dublin area and is planned and scheduled by Vizeum. This is the fourth year the campaign has run, supporting the GAA and The Sunday Game, with previous campaign’s achieving high levels of awareness and likeability, according to RTÉ.
August sees the launch of a new facial wash for acne, the Neutrogena Pink Grapefruit. Its formula has all the active ingredients that leaves skin feeling fresh, clean and moisturized while combating break outs and it has the pleasant aroma of the pink Grapefruit. The spokesperson is Vanessa Hudgens and the campaign will kick off next week on TV, Magazines and outdoor. Vizeum together with Clear Channel and the client have planned and developed special scented bus shelters in key city centre locations that will spread the pink grapefruit aroma into streets!
August saw another launch by J&J, the Daily Essentials range, a new and improved facial range for everyday usage. The campaign kicked off this week with a heavy TV burst and special bound in inserts with samples in Young Women’s magazines.
The Broadcasting Authority of Ireland (BAI) announced last week that it would increase the cap on the number of permitted minutes of ads on commercial television from 10 minutes to 12 minutes per hour. TV3 chief executive David McRedmond has been seeking this change for many years and claims it will put it on an equal footing with British stations available to Irish viewers.
The BAI held a short consultation period last month after announcing its intention to increase ad limits. A number of respondents criticised the regulator for presenting the decision as a fait accompli and said a more thorough consultation should have taken place.
TV3, the main beneficiary of the new ad limits, claimed in its submission that the changes would ‘‘take into account the unique position of indigenous commercial broadcasters in Ireland between a dual funded state broadcaster on one side and low cost British-based advertising operators on the other’’. The broadcaster said that any negative impact on viewing patterns due to extra ads being run would be minimal. It said the extra ad time would result in a greater volume of ads, not a reduction in price.
TV3 argued that increasing the maximum number of ad minutes was in keeping with the most recent EU directive on broadcasting, the Audiovisual Media Services Directive. However, several other media organisations have criticised the plan and suggested that making more ad space available during the recession could damage recovery in the ad market.
