TGI Teasers – Guide to Broadband

TGI has an extensive battery of questions about digital technology and online behaviour… 

59% of adults in Northern Ireland have a home broadband connection – up from 54% in 2008. 46% of adults have wireless broadband at home.
 14% of home broadband users have a connection speed of more than 8MB. A quarter have a connection speed of 8MB and a further quarter have a speed of 4MB.      
 48% of home broadband customers consider cost the most important factor when choosing a provider, 25% cite the importance of the overall package and a further 25% think speed is key.  
60% of home broadband users access online video sites, the most popular of which are YouTube (55%), Facebook (24%) and Google Video (7%).     
 Young men are the heaviest viewers of online videos. 60% of those who watch for at least one hour a week are men and over 40% are aged 15-24. 80% of home broadband users regularly make searches on Google. The second and third most popular search engines are Yahoo! (25%) and MSN (23%).    
40% of the home broadband audience use Facebook regularly and 18% are regular users of Bebo. Two-thirds of regular Facebooks users are aged 15-34 and they are 25% more likely to be ABC1. 
8% of adults in Northern Ireland subscribe to mobile broadband (117,000 people) and the top providers are 02 and 3.
Mobile broadband subscribers are 70% more likely to be Fledglings (15-34, single and living at home) and 65% more likely to be Secondary School Parents. 
Relative to the population, mobile broadband subscribers are most likely to have either an iPhone or Blackberry (11% do so, index 230), followed by LG (8%, index 175) and Sony Ericsson 26%, index 155).   
30% of adults in Northern Ireland don’t use the internet at all – whether broadband, mobile or dial-up. Although a third of non-internet users are aged 65+, a similar proportion are aged under 45. 

Base: All adults 15+   Source: Northern Ireland TGI 2010