Monthly Archive for September, 2010

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Carat revises upwards global adspend

Aegis owned agency, Carat, published upgraded forecasts for global advertising expenditure in 2010 and 2011. The company is now forecasting global growth of 3.9pc this year and 4.7pc in 2011. In its last forecast in March 2010, Carat predicted growth of 2.9pc this year and 4pc next year.

The company attributed the upgrade to a faster than expected rebound in the US advertising market and continued robust growth in Asia pacific and Latin America.

“Carat’s revised global forecast adspend for 2010 and 2011 is further evidence of a rebound in advertising markets,” said Jerry Buhlmann, chief executive of Aegis Group, Carat’s parent company. “The indications are that global spending this year will rise by 3.9pc, a 1pc upward revision from the forecast of six months ago, which is a further signal of an increasingly optimistic environment.

 The overall data, however, does compare against weak 2009 figures and is comprised of some significant regional

variances. “While all major markets are now showing signs of stabilisation, this is being led by a faster than expected rebound in the US and continued growth in Asia Pacific and Latin America. Western Europe continues to be slower, and is impacted by Germany and Spain which remain in negative territory.

“Overall, while the short term economic outlook remains uncertain, these forecasts are an encouraging sign.

Adspend Jan–Jun’09 v‘10

 

The first half of the year’s spends tell us that overall spends for Jan-June 2009 V 2010 had a marginal increase of 1% YoY.  Radio had the biggest decline, down 10% YoY. Press shows a growth YoY, up 6% vs same period last year.  TV saw a 6% drop, Outdoor a 5% drop and Cinema was up 3% YoY.

Source: Nielsen Ad Dymanix 2010

Apple – Ping Launch

As part of their latest version of iTunes Software, iTunes 10, Apple have launched “Ping”. The network called Ping allows iTunes users to build a network of friends and follow their favorite musicians all around the world through short term postings, Steve Jobs has likened it to Facebook or Twitter and many say it will be a direct competitor to music based social networks such as myspace, lastfm and Spotify.  Within the first two days of its launch Ping attracted over 1 million users and apple has said that the service has been joined by over 1 in every 3 iTunes 10 users.  Apple had also included an integration with Facebook which had been included in a lot of the promotion in the build up the Launch of Ping. The integration would  have worked as a friendfinder, whereby new users would have been able to find their friends on facebook who were also using Ping, however Apple at the last minute refused to agree to facebook’s “onerous terms” causing facebook to block Apple’s access to the platform. Apple subsequently disabled the feature completely.  Users can access Ping through their itunes account and on iphone and iPod touch and the ping with a continued growth expected for the ping community.

IKEA Catalogue available in itunes

For those flash enough to have an iPhone, IKEA’s 2011 catalogue is now available to download from the Apple App Store.

 The extremely easy to use and peruse catalogue includes some great features:

- Flip pages back and forth using ‘Swipe’ gestures

- Easy First, Previous, Next and Last navigation tool bar

- Zoom in and out of any page to get a closer look using double tap and multi touch (pinch) gestures

- Jump straight to any page simply typing in the page number

- Handy thumbnail navigation for even quicker page flipping!

More information can be found on the iTunes Store:

http://itunes.apple.com/ie/app/ikea-catalogue/id386592716?mt=8

Cinema Admissions back on the Up

2010 cinema admissions are again on the rise with the latest figures revealing a 5.4% increase in July admissions compared to the same period in 2009.  More than 2.1 million Irish movie-goers went to their local cinema in July, helping overall cinema admissions for 2010 catch up on last year’s impressive tally of 17.6 million. July’s success is likely to have been led by the summer release of box office hits such as ‘Inception’ and ‘Toy Story 3’.

Ad opportunities at the Aviva Stadium

Advertising opportunities at the stadium will be available pitchside, on the premium level and on the large screens.

Audience statistics:

• In stadium audience in the Aviva: 50,000

• Over 2 million TV viewers of Irish rugby games per season on average on RTE

• Over 200,000 TV viewers of Irish rugby games per season on average on BBC

• Almost 5 million viewers watch each Ireland 6 Nations game on BBC in the UK.

Evening Herald launches Marketing column

The Evening Herald is to feature a media and marketing column starting on Wednesday, September 1st. Entitled Campaign Brief, the weekly column will provide readers with an update on industry news, including the latest campaigns, media news, product launches and goings on in adland, PR and research. The column will be written by Michael Cullen, editor of Marketing.ie magazine.

Evening Herald launches Striker Magazine

Evening Herald launched Striker, a dedicated Junior and Schoolboy soccer magazine. Striker provides the most comprehensive coverage of grassroots football in Ireland, covering 22 leagues with over 106,000 players. This 28 page supplement will be published every Monday in the Evening Herald giving you the opportunity to reach the largest active playing group in Ireland.

TV3 adds some bite to Autumn schedule

TV3’s new Autumn schedule is the first of a new three-year plan to become the most relevant and entertaining channel for Irish audiences. TV3 has announced a target to exceed 50% of output to be home-produced by 2012. To facilitate this growth TV3 has also confirmed its plan to build a major new studio in 2011 which will be fully HD capable with audience capacity. Development is scheduled to commence in early 2011 and will be completed before the year end.

Some highlights include: TV3 is to broadcast 30 Irish-made episodes of the Channel 4 ratings winning show Come Dine with Me. The show, which has been airing in the UK for the last five years will have narrator Dave Lamb whose acerbic commentary in the British series is an essential part of the programme.

Two of last year’s favourites, The X Factor and The Apprentice return this Autumn with new presenters on both programmes’ spin off shows – The Apprentice You’re Fired will now be hosted by Anton Savage, while Konnie Huq will be presenting The Xtra Factor.

A 10 part dating series which takes place in front of a live audience called Take Me Out Ireland will be presented by Today FM DJ Ray Foley. Pecking Order will challenge five girls to think like men and to rate themselves through men’s eyes.

Home-grown documentaries include a six part series running over 18 months taking an unsentimental view of farming called A Life on the Land, a four part series about life in Irish prisons called Behind Bars  and a three part series on Irish men and women who were killed in the Second World War called The Irish in WWII.

There will    be programmes about depression, domestic violence and a new six part health series called How Healthy Are You presented by nutritional therapist Elisa Jones. Teenage Lives will focus on Irish teenagers and 24 Hours to Murder will seek to recreate the last 24 hours of some of Ireland’s most notorious murders.

TV3 have also won the rights to show the Europa League final which will be held next May. Its footage will be shown in every country in Europe.

Boozed Up Irish Abroad and Cocaine Wars will shed a light on Ireland’s drink and drugs habits.

Commenting on the launch today, David McRedmond CEO of TV3 said “This schedule marks the emergence of TV3 out of recession. We have solid financing in place; a digital strategy with 3e and tv3.ie; real audience and advertiser momentum and ambitious but realistic plans for growth.”

RTE unveils Autumn schedule

This Autumn, RTÉ will deliver over 50 brand-new series and documentaries, as well as over 40 new editions of returning series. An extensive range of programmes, series and documentaries, featuring the best of Irish and International talent will entertain across both RTÉ One and RTÉ Two. Drawing on stories and experiences in today’s Ireland, exploring our shared history, reflecting the nation as it is now and stimulating debate and discussion on the future of an ever-evolving Ireland, this coming season RTÉ Television will deliver a diverse schedule of quality Irish programming to the Irish public.

Some highlights include:

Daytime will see a new lifestyle programme presented by Maura Derrane called 4 Daily which will be followed by the more topical 4.50 Live presented by Claire Byrne and Daithi O’Sé.

Journalist Brendan O’Connor will get a full series of The Saturday Night Show after presenting a strand of it last year.

A six-part documentary series called From Here to Maternity about a maternity hospital, the five-part The Story of Ireland, a co-production with the BBC, a three-part series on organised crime and a two-part documentary on Ireland’s banking collapse will also feature this autumn.

There will also be a documentary about Phoebe Prince, the Irish schoolgirl who died by suicide in the US in January following a campaign of bullying, one about gifted children, another about former US president John F Kennedy’s visit to Ireland presented by Ryan Tubridy and also one following the new generation of Irish emigrants.

The popular Reeling in the Years series will be brought up to date by covering the Noughties.

The public will also be asked to vote on Ireland’s Greatest Person. The final five involved will be John Hume, Michael Collins, Bono, James Connolly and Mary Robinson.

The drama schedule includes a four part series set in Dublin’s gangland called Love/Hate, Wild Decembers, a story written by Edna O’Brien and Hardy Bucks, set among twenty somethings in rural Ireland. Raw and Single-Handed, a co-production with ITV, also return.

When Harvey Met Bob is a feature-length documentary about the circumstances in which entertainment impresario Harvey Goldsmith and Bob Geldof organised Live Aid, the biggest music event ever.

The reality television strand will include The Model Scouts, to find a new face for IMG, one of the biggest modelling agencies in the world and Dirty Old Towns will clean up some of Ireland’s dirtiest towns.

A new initiative for children’s television will be announced in the autumn.

RTÉ Television managing director Glen Killane said the broadcaster had managed to provide more factual programming, more entertainment and more drama despite the recession. “That has been made possible by rigorous cost-management with all available resources concentrated on programme-making”.




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