When comparing Outdoor Spends for the period Aug 2009 V 2010
the Drinks category is by the far the biggest spend in Aug 2010.
Retail saw the biggest drop year on year.
Source – Kinetic 2010
Monthly Archive for November, 2010
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For the Calgary International Film Festival, advertising agency WAX constructed a crying billboard. Online banner ads, posters, print ads and TV spots with the tag line “Only the best films make it” all featured directors’ reactions when their films are rejected for inclusion in the 10-day festival that started on Sept. 24. The ‘tears’ fell from the directors eyes at regular intervals and were collected and recycled through the billboard again.
Mediamind which used to be eyeblaster had their Rich Media Awards recently.
In the link you can see one of our global Campaigns included here, 20th Century Fox with Avatar.
http://www.youtube.com/watch?v=WZmBLm9UPHg&feature=player_embedded
Last week saw the Gibson Hotel in the Point Village host the very first mobile application awards ceremony in Ireland known as the Appys. The awards show
was established to honour mobile application developers for their innovative, creative and useful applications. With 170 entries for it’s first year, 60 of which made the shortlist, there was stiff competition for each entrant as apps were judged on seven attributes including design, relevance to the target market, utility and innovation. The RTÉ News Now app took home the Grand Prix, the highest honour of the night. The app provides users with the latest national and international news including the latest headlines, business news, sports news and entertainment stories. The latest Live TV bulletins are also available to watch on your portable device through the application over 3G or Wifi. The app also allows users to share the stories they like with friends on Facebook or Twitter with integration for both social networking websites. According to Adforce, the app has generated over 12 million page impressions per month and has been download 147,000 times since it’s launch.
Congratulations to RTÉ who collaborated with the Digital Reach Group on the app, and to all the other winners on the night. The RTÉ News Now app is available for free from the iTunes App Store now. *The Absolute Fringe App which was featured here in September, took home the Best Social Networking Application.
Jan-Aug 2009 V 2010 had a marginal increase of 1.6% YoY. Radio had the biggest decline, down 10% YoY. Press shows a growth YoY, up 6.9% vs same period last year
. TV saw a 5% drop, Outdoor a 2% drop and Cinema was up 4.9% YoY.
The current trend in cinema admissions growth has shown no sign of stopping with the latest figures released. ROI September admissions show a 5.3% increase in September admissions compared to the same period in 2009. September’s success is likely to have been bolstered by the release of comedy gold such as ‘Dinner for Schmucks’ led by Steve Carell and ‘The Other Guys’ featuring the unlikely but hilarious pairing of Mark Wahlberg and Will Ferrell.
TGI helps you target niche groups such as music fans… 
54% of adults on the island of Ireland agree that music is an important part of their life and 34% like to listen to new bands. Music is to be most important for Fledglings (15-34, not married, living with parents) and Senior Sole Decision Makers (55+, not married and live alone). The most popular radio music genres are mainstream / chart artists, chosen by 29% of adults, and 80s music – chosen by 28% of adults. The most popular genres amongst 15-24s are mainstream (47%) and R&B (32%).
Music request shows are the fourth most popular type of radio show, behind local news, national news and sport. One in five adults specially choose to listen to music request shows. 35% of adults go to pop / rock concerts and 11% go on a regular basis (at least 2 – 3 times a year). 16% of adults go to classical music concerts, 13% go to folk concerts and 8% go to jazz concerts. Half of adults bought music CDs in the past 12 months and 9% purchased music downloads. The median age of CD buyers is 38 and the median age of paid-for downloaders is 29. One in five adults downloaded music free of charge. Amongst the 450,000 adults who downloaded paid-for music, 65% bought album downloads, 70% bought single track downloads and 40% bought both. Per person, the average number of paid-for album downloads is 11 and the average number of single-track downloads is 20. 22% of adults use the internet to listen to music and 11% listen to the radio online. Two-thirds of online radio listeneare men and they are 30% more likely to be aged 35-44. 8% of adults buy music DVDs and 5% buy musicals. Music DVDs are most popular with the 25-34 age group, who are 45% more likely to buy them. Two-thirds of those who buy musicals on DVD are women and they are most likely to be in the ‘High School Musical’ 15-24 age group.
More than half of adults (55%) have a combined HI-FI system at home. The leading brand is Sony, found in the homes of 600,000 adults, followed by Philips (540,000). A third of adults have an MP3 or MP4 player, the majority of whom (58% / 900,000) have an iPod. 15% of adults have an MP3 docking station, rising to 30% of 15-24s.
Base: All adults 15+ Source: All Ireland TGI 2010
Thanks to Jameson for this month’s prize, which is three bottles of Jameson Reserve Whiskey.
To Win – Just answer the following question: What is the name of the new RTÉ License Fee creative?
Email your answer to ciara.mahon@vizeum.com before Nov 25th for a chance to win. The winner of last month’s prize of two tickets to see Meatloaf on Sat 18th Dec is Gavin Mcguinness from Source. Congrats Gavin!
RTÉ 2 have an exciting new show that kicked off on November 11th. “Fade Street” follows 6 twenty-somethings from all over Ireland as they make their way in the Ireland of 2010. The show is similar to MTV’s “The Hills” and “The City” but will have a unique sense of Dublin and Ireland. To support this, we have an advertising campaign running from Nov 8th in press and online.
RTÉ have launched their new License Fee campaign titled “Forget”. The new creative, running on both TV and radio, f
ocuses on the things you won’t want to forget, including your TV License Fee, and will run for 7 weeks over November & December.
