Powers Whiskey recently scooped the award for Best Campaign of Q4 2010 on Independent.ie.
Voting has now opened for the Grand Prix of 2010 and Powers faces some tough competiton from the year’s other winners.
The ad can be viewed by clicking here and you can cast your vote by clicking here.
WIN WIN WIN!!
Up for grabs this month is an FM104 goody bag containing a case of Corona, wine, some FM104 goodies, as well as 2 tickets to see BonJovi play the RDS in June. To Win – Just answer the following question: Who is the first advertiser in Ireland to run ‘Sponsored Stories’ on Facebook as part of their 2011 activity?
Email your answer to ciara.mahon@vizeum.com before Feb 28th for a chance to win. The winner of last month’s prize, a €150 voucher to Kinara Kitchen in Ranelagh, was Sorcha Ni Chleirigh from Kerry Foods .
Congrats Sorcha!
The Jameson Dublin International Festival kicks off again for 2011 on the 17th Feb. Jameson has been the main sponsor for the film festival for several years now. Jameson are running a strong media campaign to support the event. Media activity includes, TV, Outdoor, Radio, Press, Cinema and Online. Jameson will be the first to action two new media formats. Sponsored Stories on Facebook (please read online section) and the new innovative ambient format from My Place media, (read outdoor section). You can catch up on all the events at http://www.facebook.com/JamesonIreland
This month we launched a great new campaign for Brancott Estate – IDL’s New Zealand Wine Brand, to raise awareness of the name change from Montana. Along with a TV campaign that is on air this month, we have partnered up with the Irish Times to run a cross-media promotion in the Main Paper, Saturday Magazine and on irishtimes.com. Look out for the great competition with a chance to win a trip to New Zealand that includes a visit to the Brancott Vineyard.
EBS has signed up as sponsor of a new ten episode series of The Zoo, about everyday life in Dublin Zoo. Made by Dublin-based Moondance Productions, the series follows zoo keepers as they take care of exotic animals. It’s the second such series Moondance has made about Dublin Zoo. The first six-part series, also backed by EBS, was shown on TV3 and featured such dramatic incidents as the death of an adult giraffe. For EBS, the deal marks a relatively rare investment in broadcast sponsorship.
Its head of marketing, Aidan Power, said there were lots of potential deals available, and broadcast deals were now better value than ever, but that it was difficult to find a good fit for the EBS brand. ‘‘But as soon as I saw this programme, I fell in love with it,” he said. ‘‘The zoo is all about family and community, and that’s very much what we’re about.” Power said that he expected the series’ move to RTÉ One, the longer season run and the good time slot to result in improved audiences.The Zoo airs every Friday on RTÉ One at 7.30pm.
Dublin Bus are back in March with Ticket Thursdays.
The campaign will be supported by ambient media formats, press and outdoor. Watch out for great deals with restaurants, museums, beauty salons and shopping centre partners offering great deals and discounts.
RTÉ used graffiti and an outsized pinata in an outdoor version of its core brand message ‘Treat Yourself’. The pinata itself has been a huge hit, evident by the numerous accounts of people trying to take it from its home in Dublin’s Ranelagh. Along with Vizeum, partners in the effort were The Hive, Source out of home, Eclipse and the Graffiti artist Maser.
Viewers cannot escape the pre Election Coverage on television these days. It’s everywhere!!!! All news bulletins, Tonight with Vincent Browne, Primetime, Frontline, the new Eleventh Hour show on RTE. There is no escaping it. In the run up to the 25th February we have already had our first Live Debate hosted by TV3 on Tuesday 8th February. The country watched Michael Martin and Eamon Gilmore go head to head over taxation and bail-outs while Enda Kenny thought it best to be “out meeting people face to face”.
On average 354,000 people tuned in to watch the debate on the night. 25% of that total viewing figure were people aged between 25-44 years of age and 10,000 were under the age of 15. Majority of viewers on the night were over >45 yrs of age (221,000). The debate was also available to watch live on TV3.ie and anyone who missed the transmission on either platform would have caught up via the running commentary on social media like Twitter and Facebook.
You may have noticed some movement of channels on your Sky EPG (electronic programme guide). This was actioned by Sky Media across UK and Ireland to help viewers discover and enjoy the content they are most passionate about (quote from Rob Webster, Sky’s Commercial Director).
Sky Living (formerly Living TV) has moved from 112 to 107
Comedy Central has moved from 126 to 112
MTV has moved from 150 to 126
Universal moved from 130 to 113
We are waiting for consolidated viewing figures from AGB Nielsen to see if the movement has helped to somewhat stabilise falling commercial viewing on some of these channels.
Sky Atlantic made it’s debut on our screens on Tuesday 1st of February 2011 and launched with its epic Scorsese directed pilot episode of Boardwalk Empire. There has been a lot of excitement about this new to air channel and its programming content (mostly supplied by HBO in the states). Those of us in
Sky Homes have been treated to a veritable feast of programming like Boardwalk Empire, Blue Blood, Entourage and Curb Your Enthusiasm. Not to mention a refreshing look back at HBO classics like Sopranos and Six Feet Under.
The first episode of Boardwalk Empire was watched live @ 9pm by an average of 19,000 viewers. By midnight on the 1st this figure had jumped to 34,000 as people used the playback function on their PVR’s. This is not bad given the competition on the schedule elsewhere at 9pm like RTE’s 9 o’clock news and the must see “My Big Fat Gypsy Wedding” on C4. Within 168 hours of transmission the figure for episode 1 had jumped again to 53,000.
Episode 2 was watched by 52% more viewers than episode 1 live (c. 29,000) and by midnight the figure had jumped to 44,000 and within 168 hours the figure was tracking at c. 63,000 viewers (up 19% on episode 1).
Unfortunately for those in UPC homes Sky Atlantic will only be available in Sky homes for the foreseeable future. (c. 634,000 homes)
