In the our latest update , we issued some incorrect data for 98fm. I would like to clarify this by saying that all Adults ABC1 for 98fm rose by 1PP and not declined by 1%. Also the 98fm Morning Crew and the Q102 breakfast show now share top breakfast spot, this is based on the average quarter audience figures for each show, both coming with an average of 24,000 AQH.
Monthly Archive for March, 2011
Thanks to 98fm for this month’s newsletter prize. The prizwinner will get 2 nights Bed & Breakfast and one evening meal at The Ice House Hotel in Ballina, Co. Mayo www.icehousehotel.ie.
To Win – Just answer the following question: What is the name of the new product that Neutrogena has recently launched?
Email your answer to ciara.mahon@vizeum.com before 23rd March for a chance to win. The winner of last month’s prize, a FM104 goody bag that included tickets to see BonJovi, was Lorcan Bannon from IDL.
Congrats Lorcan!
PS : Click on the 98fm logo above to find out how you can win € 100,000. Mad Money! It’s Back!
To celebrate the latest offering from Denny of 3 Breakfast Favourites for €5, Vizeum initiated an incentive for Denny to team up with TV3 for a multi-platform partnership, which launched at the weekend. Don’t miss out on the chance to win a kitchen of your dreams to the value of €10,000, with the entry being online on www.homeis.ie
or http://www.tv3.ie/denny.php
Denny will also sponsor Daytime programming on TV3 for a week. In addition, there will be mini-programmes running across the peak schedule for two weeks that feature various TV3 presenters telling us what breakfast is like in their own homes, which really captures the taste of home with Denny.
Neutrogena are delighted to announce that they launched a new product in February. Jennifer Garner became the face of 
Neutrogena Multi-Defence. The media campaign launched with a strong TV burst and it is supported by Press, Outdoor and Online.
As of Monday March 1st 2011, Dublin Bus became the first non-alcoholic commercial advertiser to partner up with My Place Connect for a digital ambient Irish media first in the transportation category. MyPlace Connect is a free in pub Wi-Fi service targeting 18-34’s in pubs across the ROI while consumers are out and about. It allows Dublin Bus to communicate via smart
phones while also saving consumers money by providing free limitless and more efficient usage of social networks. Consumers are directed to the Dublin Bus Ticket Thursday Facebook page where they can find out information on some of the great deals. .
Johnson and Johnson launched Johnson and Johnson Bubble Bath to the market last month. The launch was supported with media on TV, Press, Online and Outdoor. Some of the outdoor formats, 6 sheets and 48 sheets had special bubble machines attached to the units, dispensing bubbles to enhance the creative. To view, just click on the image and see some of the video footage.
Meteor is the first Mobile operator in Ireland to introduce an Android application for personal account information, which enables its customers to view and manage all of their account details from their handsets. Developed by Púca, the Meteor MyAccount app is available to both pay-as-you-go and billpay customers and can be downloaded free of charge from the Android marketplace. Meteor customers can simply click on the
marketplace icon on their Android handset, search for ‘Meteor MyAccount’ and download the app. Meteor customers can use the app to view calls, check on data and text usage, look up bill summaries, view subscribed bundles or add new bundle options, edit their account details and change their PIN or address. Meteor is the first mobile operator in Ireland to introduce an Android application for personal account information. The same levels of customer self-service and control that are currently available on Meteor’s website are now increasingly being looked by customers on their mobile handsets as well, which is something that Meteor took into account in working with Púca to bring this app to the market. Commenting on the new app, Bill Blake, head of consumer segment at Meteor, said the mobile operator was delighted to be able to offer “this excellent app” to its customers. “We have made some very high-spec Android smartphones available to our pay-as-you-go base and we feel this will be a big success with our customers since it allows them to access their account details easily and conveniently. MyAccount is putting them in control of their costs and mobile
Any radio listenership dropped 2 percentage points to 85% of all adults (listened yesterday). Local radio lost 1pp year on year to 57% of all adults.
National
Radio 1 listenership has remained flat year on year nationally while dropping 1pp in Dublin and in Cork.
Their listenership grew (1pp) for ABC1 Adults, while remaining flat for Housekeepers. Adults 15-34 saw a drop of 1pp. Key programming recorded a drop with the morning show losing 22,000 listeners and mid- morning 13,000.
2FM
2FM’s all adult listenership is down 2 pp. They experienced declines across all their main audiences with Adult 15-34 -3 pp, ABC1 adults -1pp and Housekeepers -3pp. Total market share was down 1.9pp for full year 2010. Programming was also down with the breakfast show dropping 14,000 listeners and mid-morning -47,000.
Newstalk
Newstalk has maintained both its total listenership and market share year on year. The mid-morning show maintained listenership while all other stations were seeing drop offs.
Today FM
Today FM saw all adults down 2pp nationally, Adults 15-34 down 5pp and ABC1 adults down 2 pp. Their performance in Dublin for 15-34 Adults dropped 5 pp. Ian Dempsey Breakfast Show lost 18,000 listeners, Ray D’Arcy down 11,000 and the Last Word fell 9,000.
Dublin
FM104
Listenership remains flat for Dublin’s Fm104. They will be particularly pleased with their core Adult15-35 audience growing by 3 pp. Their breakfast show lost 5,000 listeners.
98FM
98 FM had a slight drop in overall listenership year on year, down 1pp. ABC1 Adults rose (1pp). When you compare the average audience for the breakfast shows, 98FM Morning Crew Breakfast Show and Q102 breakfast show now share top spot with average quarter hour audiences of 24,000 each for their individual programmes.
Spin 103.8
Spin has dropped total listenership (-1pp) in 2010 but crucially has increased listenership amongst its core Adult 15-34 audience, up 2pp.
Q102
Q102 maintained listenership overall and grew its ABC1 adult listeners by 1 pp. Breakfast had a very strong performance and now join 98FM as the No.1 Dublin breakfast show for 2010, with average quarter hour audiences of 24,ooo each for their individual programmes.
Phantom
Total listenership dropped 1pp and Adults 15-34 decreased by 1pp.
Cork
Cork 96/103 saw its total listenership fall by 3 pp for full year ’10. A strong performance for ABC1 Adults gaining 2 pp. Red FM’s overall listenership down 1pp with a disappointing 3pp drop for the core Adults15-34
Local/ Multi Regions
4FM
All adult listenership remained flat year on year for 4FM while ABC1 Adults went up 1pp and Adult15-34 recorded a drop of 1 pp
Radio Nova
This was the first book for Radio Nova since their launch in September ‘10. All adult listened yesterday figure was 4% and a healthy 6% for Adult15-34
Local Radio
Listenership dropped across a number of local stations: Midlands -5pp, LMFM -4pp, KCLR -3pp, WLR -3pp and Ocean -5 pp. i105–107 had a very strong performance, growing all adult listenership from 3% to 9%. Elsewhere i102–104 also increased 3pp and spin SW 3pp
Five new “free-to-air” RTÉ channels were approved by the Minister for Communications. The new channels, RTÉ Two High Definition Select, RTÉ Aertel Digital, RTÉjr, RTÉ Plus and RTÉ News Now will be added to the current terrestrial channels and all will become available in digital format through Saorview from the end of May. The new children’s channel, RTÉ jr, and news channel RTÉ News Now, will not be allowed to carry advertisements. The new €70 million digital service, Saorview, will replace the current analogue service which viewers receive through roof aerials, TV top aerials or through their cable service providers.
Minister for Communications Pat Carey said the additional five channels would give increased choice to TV viewers throughout Ireland over all platforms. He also said the closure of the analogue service was on track. “Consideration of the issues of information and assistance for TV viewers affected by analogue switch-off is being advanced,” he said. RTÉ’s director of digital switchover Mary Curtis said the announcement was great news for Irish television viewers and would provide a significant increase in choice. “We will be beginning a comprehensive public information campaign in mid March to explain how people can easily make the switch to the new Saorview service and enjoy the benefits of Irish free-to-air digital television long into the future,” she said.
But the announcement was criticised by TV3. In a statement tonight, the station called on the new incoming government to immediately rescind the decision. “These newly approved channels will extend RTÉ’s dominance in media when it is already the most dominant State broadcaster in Europe,” the statement said. “This decision extends RTÉ’s reach and will be at the direct cost of jobs and investment across all Irish media.” It questioned the timing of the announcement, saying it raised “very serious questions”.
ITV made history on ‘This Morning’ when it became the first UK TV station to allow product placement to be featured on a UK-produced television programme in a paid product placement deal. It is not clear how long it will run for. Media regulator Ofcom changed its rules in the 2011 Broadcasting Code to allow product placement. These changes come into effect on the 28th February although almost two thirds of viewers remain unaware that product placement is now permitted, according to research. Several other brands and shows are known to have signed deals or are close to signing deals. An ITV spokesman said: “Our first paid-for placement of a product will be placed in ITV1’s ‘This Morning’ on Monday 28 February. We are currently talking to clients about a number of product placement opportunities, spanning a range of programmes and channels. “The editorial integrity of our programming remains ITV’s priority and any introduction of product placement will strictly adhere to Ofcom rules.” The major soaps will be the key target for brands, and should be able to command high fees. ITV and Channel 4 are known to be sensitive to the possibility of a public backlash to product placement, and ITV switched its focus for the first product placement deal from ‘Emmerdale’ to ‘This Morning’ last week. Research from Vision Critical supports the broadcasters’ fears. In a survey of 2,000 viewers, they found:
• 61% of people were unaware that product placement will now be allowed.
• 54% were “comfortable” with product placement.
• 32% were “uncomfortable” with product placement.
• 38% thought TV quality would reduce.
• 31% thought TV quality would improve.
Older viewers were less comfortable with product placement than younger viewers. Mike Stevens, head of research at Vision Critical London, said: “There’s a real lack of awareness that commercial TV will soon be carrying paid-for promotion of brands. It’s to be expected that people will feel uncomfortable at first.” “What’s maybe surprising, is that a third of people think this could actually improve programming quality by creating a new income stream for broadcasters – it suggests viewers appreciate the trade-offs involved in commercial TV.” Ofcom rules state that a campaign must be run before programmes can use product placement, but this campaign may be as little as a single ad before the first product placement transmission. A logo must also be shown to alert viewers to product placement. Some channels were found to be better suited for product placement. 62% are “comfortable” with product placement being used on E4 and 64% are “comfortable” to see it on Sky Sports. Electronic Arts is exploring the chance to formally sponsor the clock on Sky Sports. A second piece of research found appropriate placement could benefit programmes. SPA Future Thinking conducted 16 focus group surveys on behalf of Channel 4. Jon Priest, chief executive at SPA Future Thinking, said: “Viewers aren’t naive and they recognise that they’ve been exposed to product placement since the early 1990s in American shows and films. “What’s interesting is that they see product placement as a natural progression from traditional advertising. They feel it’s already happening and are unfazed by it.” Peter Jones, partner at Madigan Cluff, and Deloitte’s James Bates look at what placement could mean for brands, agencies and producers. David Charlesworth, head of sponsorship at Channel 4, last week denied any product placement deals had yet been made at the broadcaster. He said: “The overall message from our viewers is that they actively welcome product placement while trusting us to make it work for both them and advertisers”
