This year’s Eurovision song contest took place in Dussledorf, Germany and had every Irish man, woman and tween enthusiastically singing along to Jedward’s entry ‘Lipstick’. Interestingly Eurovision 2011 was the highest performing NON SPORT programme for RTÉ2 as far back as 2002 looking at all Individuals. Outlined below are some further Eurovision statistics that are based on average viewership unless stated;
- 757,700 individuals (18.6 tvrs) watched eurovision. Viewing share for this audience was 46.1%
- 641,000 of these were Ads 15+ (11.7 tvrs). Viewing share was 44.4%
- 357,00 were wmn 15+ @ 45% viewing share
- 284,000 were men 15+ @ 44% viewing share
- 116,700 were children 4-14 @58 % viewing share
- 84,000 were Ads 1524 @ 58 viewing share
- 196,000 were Ads1534 @ 50.3% viewing share
- 98,000 were Men 1534 @ 52% viewing share
- 145,000 were Wabc1 @ 47% viewing share
- 94,000 were Mabc1 @ 43% viewing share
Overall, the show peaked in min by min performance at 1,266,000 for all individuals. 31.1 tvrs. This was at 21.55 pm. It peaked at 1,099,000
This week sees the launch of the new advertising campaign to celebrate the launch of West Coast Cooler Citra – the latest addition to the West Coast Cooler Collection. West Coast Cooler Citra is a delicious wine cooler with hints of citrus flavours. The campaign is running across TV, Outdoor and Online and Citra will be one of the first advertisers to use the new digital screens in the Dundrum Town Centre.
This month saw the launch of Jacob’s Creek “Add a little sparkle” campaign. To kick-start the summer season and to celebrate the things in life that can add sparkle to any day, Jacob’s Creek are giving away 100 prizes on their facebook page for the month of May. To drive awareness of this generous giveaway, we teamed up with the evening drive-time shows on both 98fm and Cork’s Red FM and ran a week-long promotion with some fantastic prizes. Listeners were asked to share on air how they bring sparkle into their own lives. Be sure to log on to www.facebook.com/jacobscreek.ireland to nominate a friend or yourself and be in with a chance of winning prizes that will add a little sparkle to your day.
In addition to this activity, Jacob’s Creek have partnered up with The Irish Times Saturday magazine’s ‘True Character’ feature. Interviewing unique and inspiring personalities, it’s a perfect fit with the essence of the brand.
RTÉ have released their official app for the ‘Breakfast with Hector’ show which is broadcast daily on 2fm from 7-9am. The app allows you to set an alarm clock that will sound with Mr. Ó hEochagáin’s voice waking you up before his show. You can also interact with the Breakfast with Hector show via Facebook and Twitter within the app. He’s even put a flashlight in the app to ‘keep her lit’!
The 1980’s saw a number of popular advertising campaigns based on conversations and short stories, and Powers Gold Label was a strong contributor to this nugget of social history. The original ads from Powers were quintessentially Irish with beautiful artwork but it was the copy, written as short stories, that made the ads particularly memorable.
We have partnered with the Irish Times to develop a short stories competition. Entrants just need to write a 450 word short story on ‘Celebrating what really matters’ to be in with a chance to win €10,000!
Watch out for the cracking Meteor Roaming deal launching on the 16th of this month!
Heavy weight TV, Radio, Outdoor, Online and Airport activity will support the launch. If you are flying out of Dublin Airport watch out for your MetroHerald at the departure gate. All with the thanks to Meteor the MetroHerlad is back in Dublin airport for the summer months!
Watch out for the great, new Plentiville posters and promotions in store. Charleville family packs are on promotion so for anyone with lots of kiddies this is a must have for your fridge!
LowLow are also back on air this month with TV and outdoor activity. Keep an eye out for the new mouth watering LowLow spreads which are now in store.
Dublin bus is now on Twitter. Commuters can catch up on the latest news on Dublin bus services from their official Twitter page. The page will be manned from 8am-6pm Monday to Friday, with users able to receive updates and delay warnings.
May saw the launch of the Seven Seas ‘Joint Age Calculator’ in Ireland. This is an online site comprised of a series of questions that will help to calculate how old your joints are based on your answers. To raise awareness of this calculator, we ran advertisements both online and in press, targeting readers/online users on health sites/magazines and those interested in sports such as walking/jogging and golf. To see how old your joints are, log onto http://www.jointagecalculator.ie/
