Up for grabs this month is a voucher for 2 nights B & B in the Station House in Letterkenny courtesy of East Coast FM. To Win, just answer the following question:
According to the latest JNLR report, how much has local radio stations’ market share increased by?
Email your answer to ciara.mahon@vizeum.com before 25th May for a chance to win. The winner of last month’s prize, a case of wine and champagne courtesy of TCH, is Cyril McCluskey
Congrats Cyril!!
Congratulations to Regina Greham on the Dublin Bus Marketing Team who is getting married this month.
We are delighted to announce the appointment of Fiona Fagan to the team. Fiona brings with her seven years experience across a portfolio of Clients having previously worked in Starcom/Mediavest. We will also be announcing another addition (Graduate Level) to the team in due course.
Everyone at Vizeum would like to offer a big congratulations to Karl Tracey and his wife Pamela, who welcomed baby Stella into the world on Tuesday 10th May 2011.
The BBC has today announced details of Ryan Tubridy’s summer show on BBC Radio 2. Tubridy will take over Graham Norton’s Saturday morning slot (10am-1pm) from 23 July for eight weeks, with the BBC press release describing him as “arguably the biggest chat show host and television presenter in Ireland”.
Of his BBC Radio 2 debut, Tubridy said: “I am very much looking forward to my brief tenure with Radio 2. It’s a station that is steeped in pop cultural history and I consider it an honour to look after Graham Norton’s studio while he’s away on a well-earned break.” He continued: “I will continue as host of ‘Tubridy’ on RTÉ 2FM, a show I love presenting, so while it will be a busy summer, it’ll be a bit of an adventure, so here goes…”
Lewis Carnie, Head of Programmes, BBC Radio 2 and 6 Music, added: “It’s always exciting to introduce new voices to the schedule, and I’m delighted that we’ve managed to persuade another of Ireland’s biggest stars to work his magic on Radio 2.” Norton returns to the show on 17 September.
The JNLR report for April 2010 to March 2011 was released this week and overall radio listenership remains stable, with 85% of all adults listening each day. The following outlines the main results of the report;
National stations
The adult listenership for 2FM has dropped by three percentage points. With the death of Gerry Ryan this was to be expected. However John Mc Mahon from RTE stated that “We know it takes time for radio listeners to adjust to changes of this magnitude, but we’re very confident we have the right presenters for the job in Ryan and Colm”, so watch this space. In terms of other national stations, Radio 1 listenership remained flat year on year. The main shows on Newstalk have consolidated their listenership and the station has improved its total listenership and market share year on year. In terms of all adults, Today FM are down 1 percentage point, with their lowest drop being in the 15-34 year old market. Interesting, as a trend, the national stations are struggling with youth audiences. With all of them, showing double digit drops in yesterday listenership. This drop is at a much greater level than the drop to any radio, confirming audience migration to the more youth focused stations.
Dublin Stations
FM104 has strengthened its position as Dublin’s No1 radio station, with its core audience of 15-34 year olds growing by 3 percentage points. Spin 103.8 similarly saw an increase amongst its 15-34 core audience, up 5 percentage points in total. Contrary to this, 98FM saw a 3 percentage point drop in 15-34 year olds. Interestingly, Q102’s ‘Q breakfast’ is now Dublin’s number 1 breakfast show, with overall listenership for the station up by 2 percentage points.
Cork Stations
Cork 96/103 retains its strong performance in the county as total listenership grew, however it did lose 2 percentage points for ABC1 Adults. Red FM saw listenership reduce, specifically in the core Adults 15-34, down 4.5% AQH.
Local/Multi-regional Stations
Overall, the local stations have increased market share by 1.3%. 4FM adult’s listenership has increased by 1% this year, while, Nova the new kid on the block, has achieved an all adult listened yesterday figure of 5%, and 6% for the seemingly elusive 15-34 market
ITV and BSkyB have retained the rights to show Champions League games in a new three-year deal with Uefa, reported at £400m, which will result in ITV switching its live game from Wednesday to Tuesday nights.
The deal runs from 2012 to 2015. ITV, for an outlay believed to be close to £160m, will show 18 games per season, plus the Uefa Super Cup, in which the Champions League winners take on the Europa Cup winners. According to an ITV spokesman, the switch back to Tuesday was made with a view to having more consistent scheduling, given that most international football games are held on Tuesday nights. ITV has also secured enhanced new media rights, giving it the ability to sell advertising against online and mobile Champions League content. It will be able to broadcast matches on demand and show clips of all matches on mobile and video-on-demand.
According to ITV, audiences for this year’s knockout phase of the tournament have averaged 6.3 million viewers so far. Sky Sports will show 129 live Champions League matches each year, plus the Uefa Super Cup. It will have exclusive live rights to all Wednesday night games and all Tuesday night games, barring ITV’s pick. In addition to live rights and highlights, Sky Sports has also been awarded cross-platform rights for use on mobile and broadband.
Matches will be offered live on PC or laptop through Sky Player at www.skysports.com and on mobile devices through Sky Mobile TV.
TV3 hosted the first Irish seminar on Product Placement in Ireland in the Aviva Stadium on Thursday May 5th. Speakers on the day included Gary Knight, ITV Branded Entertainment and Digital Sales Director, who discussed how the UK have brought in the innovation to advertisers. Larry Bass, CEO of Screentime Shinawil, discussed his involvement in bringing product placement to Ireland. He made it known that a certain level of trust must be given by the client to the producers of the programme that they have paid to advertise in. Danny Townsend, EMEA and South Asia president of Repucom, discussed how paid for product placement is to be quantified.
Product Placement is not a new concept, TV advertising began in the US with product placement before spot advertising came about. This paid for product placement is still very evident in American programmes such as American Idol. The US also allow for advertisers to become involved with the scripting writing process. The US market for product placement is estimated to be near the five billion dollar mark. Between 2006 and 2009 there was an increase of 31% in the number of programmes that accepted paid for product placement. In the UK, Product Placement became available to advertisers on the 28th of February 2011. Pricing is factored using a Baseline 30” spot cost where the P.P score has been factored in. In advance Ofcom declared that a six week 20 second advertising campaign was to run on all channels with the aim of collectively hitting 85% of all viewers at least once to inform them that they would be subject to Product Placement in the near future. In programmes that feature paid for Product Placement a logo (P) is added to start and end of all programmes (with a minimum of 3 seconds on air)as well as a small logo which appears periodically throughout the programme. Note this does not apply to imported programming. Predictions are that the UK paid product placement market will reach £100,000,000 in 5 years.
As of 2nd of May Irish advertisers have been allowed to pay for product placement. Advertisers can pay for placement in films, sport, one off and serial dramas as well as light entertainment. If they follow the UK code to the letter then Chat shows are ok as long as they do not have more than 20% News related or current affairs style content. News, Current affairs, Documentaries, Documentary Dramas and Children’s programming are not allowed to have paid product placement. Currently alcohol, tobacco, HFSS (high fat, sugar and salt products), baby milk, medicine and gambling are not allowed to pay for product placement. Note the H.F.S.S restrictions only relate to the Ofcom governed channels in Ireland and RTE, TV3, 3E, TG4 and Setanta have no food restrictions in place for the foreseeable future.
Depending on your point of view, a long train journey can be either a fabulous opportunity to relax and watch the world go by, or the most boring few hours of your life. Whichever category you’re in, Irish Rail’s publication of a new magazine for passengers is surely a welcome development. ‘Go Rail’ is a glossy magazine designed to “engage and entertain” passengers. Irish Rail claims it is an “exciting lifestyle magazine covering business, travel, food, celebrity, sport, music, fashion, leisure and more”.
It will be published quarterly and distributed free of charge on every train in the Republic of Ireland as well as at all the major train stations. The magazine is to be published by ‘Hot Press’ publisher Osnovina. ‘Go Rail’ editor Mairin Sheehy said: “With features on sport, music, fashion and celebrity as well as the arts, business and finance, no matter what your interests, the promise is that ‘Go Rail’ will make great reading.” A spokesperson for Irish Rail added: “We want our customers to enjoy every intercity journey to the full.”
This smart website, which received a Google Digital Humanities Award last year, houses a digital research platform allowing users to explore the layering of histories of cities and public spaces. As well as showing the heritage of a place and bringing stories that occurred at different times but in the same place together, they have developed a new way to experience the news. By mapping real-time voices from Cairo using social media you can see how comments relate to the physicality of events.
