We are delighted to announce that we have hired four graduates who join the planning, TV and digital teams. The new team show our commitment to keeping key talent in Ireland. Additionally whilst not a graduate, Fiona Fagan joins our TV department. With over seven years experience, she previously worked in Publicis. She brings a wealth of experience across FMCG, Telecoms, Retails and Insurance
Monthly Archive for June, 2011
RTÉ Radio has been honored with the prestigious Broadcaster of the Year Award at the 2011 New York Festivals Radio Awards. From 183 finalists spanning 26 countries, the New York Festivals’ Grand Jury selected RTÉ Radio as the overall winner. This is the first time in the New York Festivals’ 54 year history that an Irish radio station has won the acclaimed status of Broadcaster of the Year at the Festival.
In addition, RTÉ Radio programmes took home a further 16 awards, including seven awards plus a Grand Award for RTÉ Radio 1’s Documentary on One, six awards for RTÉ Radio 1’s Drama on One, one award for RTÉ lyric fm and one award for RTÉ Gold, one of RTÉ Radio’s seven digital services. Clare Duignan, Managing Director of RTÉ Radio mentioned: “For 54 years the New York Festivals Awards has recognized the world’s best programmes. This year, not only have RTÉ Radio 1, RTÉ lyric fm and RTÉ Gold won a total of 16 awards, but the Grand Jury, comprised of top-level industry professionals from five continents, have crowned RTÉ Radio as the Broadcaster of the Year. It is a real achievement: seven awards plus a Grand Award for Radio 1’s Documentary on One; six awards for Radio 1’s Drama on One; one award for RTÉ lyric fm and one award for RTÉ Gold. Not only do these awards confirm RTÉ Radio’s excellence in public broadcasting, they place RTÉ Radio among the greatest of our public broadcasting peers internationally. When you look at the breadth of the wins, from drama to documentary, music to history, sport to health, you get an insight into the variety of genre offered by RTÉ Radio. And the number of crafts which have been so richly rewarded – editing, writing, sound, narration and direction – reminds us that great crafted radio can only come from that elusive alchemy between skill, artistry and vision. My warmest congratulations to all the winners, and to all who work in RTÉ Radio, the New York Festivals Broadcaster of the Year 2011.”
The Irish language television channel, TG4, has agreed a new three-year deal with Heineken Cup and Amlin Challenge Cup tournament organisers, ERC, to broadcast highlights of European club rugby’s two premier competitions. TG4’s exclusive highlights coverage in Ireland will kick off next November when the 2011/12 Heineken Cup and Amlin Challenge Cup season gets under way. ERC’s tournaments are the latest addition to TG4’s expanding rugby schedule which already includes the RaboDirect Pro 12 and deferred coverage of this Autumn’s Rugby World Cup. The station, which pioneered television coverage of schools rugby in Ireland, also has an extensive portfolio of Gaelic games and other live sports, including the National Hurling and Football Leagues, the All Ireland Under 21 Hurling and Football championships, the Club Championships in Hurling and Gaelic Football, the All Ireland Ladies Football championship as well as global brands such as the upcoming Wimbledon tennis championships, cycling’s Tour de France and Aussie Rules Football. Pól Ó Gallchóir, Director-General of TG4, said: “We are delighted to have agreed a three-year deal with ERC for coverage of both the Heineken Cup and the Amlin Challenge Cup. The Heineken Cup is the most prestigious European club rugby competition, and with all four Irish provinces in the tournament for the first time next season, this is a major opportunity for TG4 to further develop our rugby coverage.”
Derek McGrath, ERC Chief Executive, said: “As the Heineken Cup and the Amlin Challenge Cup go from strength to strength, we are pleased to be entering into a new relationship in the Irish broadcast market.”
The committee that oversees the Join National Listenership Research (JNLR) is to appoint an independent auditor to review the quarterly figures. The review follows a number of complaints from different Dublin-based radio stations. The JNLR research is carried out by IPSOS MRBI on a quarterly basis. It is understood that some of the Dublin-based stations, including a number of stations within Denis O’Brien’s Communicorp Group, have expressed their concern about the fluctuations in their respective figures over the last year. Although the independent auditors have not been appointed it is understood that they will be asked to examine the reasons for the inconsistencies and fluctuations, make suggestions as to how they can be ironed out and whether or not the quarterly reporting structure that’s currently in place is the best way to proceed.
Courtesy of JCDecaux, we have two pairs of tickets to see Gomez at the Olympia Theatre on the 19th June up for grabs this month. To Win, just answer the following question:
What is the name of the current Jameson campaign?
Email your answer to karl.tracey@vizeum.com before 15th June for a chance to win. The winner of last month’s prize, a voucher for 2 nights B & B in the Station House in Letterkenny courtesy of East Coast FM, is Keith Gillen.
Congrats Keith!!
RTÉ had a very impressive performance in May for key programmes like Eurovision, Magners League Final, Champions League Final and Heineken Cup Final delayed highlights. The performance of these programmes helped to reduce the decline in viewing from the good weather. The Eurovision was watched by an average of 1,010,600 Adults. The average viewing share for this audience was 64%. It is the highest performing Eurovision since 1997.
RTÉ showed a double header of sport on Saturday the 28th May with Magners League Final and Champions League Final spread over 6 hours of broadcast. Magners League was viewed by 58,300 young Men between the age of 15-34, delivering a viewing share of 48% for this audience. RTÉ had acquired shared viewing rights from Setanta to show the games this year with TG4. The Champions League Final was viewed by 67,000 young Men 15-34 but delivered a lower viewing share of 42%. Heineken Cup Highlights broadcast on RTÉ2 on the 21st May (Sky Sports have the rights to transmit the game live). Show was viewed by 32,000 young Men 15-34 delivering a 18% viewing share.
Jameson Irish Whiskey has launched a new phase of its ‘Easygoing’ advertising campaign which depicts Jameson drinkers as the most easygoing folk in the world. The second phase of the ‘Easygoing’ campaign features two creative executions, bear and UFO, each one depicting cool, easygoing reactions to exaggerated and fantastical situations. Each advertisement finishes with Jameson’s ‘easygoing’ end line, which summarises the brand’s attitude Created by M&C Saatchi London with digital execution by Cawley Nea \TBWA and media buying by Vizeum in Dublin, the campaign launched in Ireland and will be rolled out internationally. The media placement concentrates on a fully integrated digital and social media campaign supported by print and outdoor to create a complete 360° media approach. With a spend of around €1m, the campaign aims to create buzz and excitement and amplify the easygoing Jameson attitude.
Jameson Ireland is also challenging its Facebook fans to prove just how easygoing they are by taking part in Easy Does It Competition to prove that they are Ireland’s “Most Easy Going Jameson Drinker” with a specifically designed Facebook app. Emma Donnellan, Marketing Director Ireland, Irish Distillers Pernod Ricard commented “Our new campaign is the 2nd burst of our highly successful “Easygoing” campaign which began last year. The premise of the idea is that Jameson drinkers by nature are pretty easygoing characters, even in the most extraordinary circumstances. The press and outdoor is amplified by a fully integrated digital campaign to find who the most easygoing person is in Ireland.”
Meteor has launched an extensive above the- line campaign to support its recently introduced ‘No Roaming Charges in Europe’ initiative. The campaign includes radio, TV, outdoor, print, online and cinema ads. The TV, which launched yesterday, was shot in Portugal and in Ireland and features the central character, Adam, trying to chat up a foreign girl at a bar while on holiday. “This campaign really portrays Meteor as ‘your social network’ which is at the essence of our brand. “We want our customers to be able to enjoy their social network whether they’re at home or abroad, something they can now do on our network without worrying about high charges,” said Bill Blake, Meteor’s head of consumer marketing.
Nicorette have increased their advertising space at Dublin Airport by taken ownership of the new Smoking area outside the Terminal 2 building. T2 will be able to handle up to 15 million passengers a year, which is good news for Nicorette. The strong placement of the new smoking shelter will allow the visually striking creative to be seen from both the T2 travelers as well as the passengers who will have to pass on the way to T1.
Today FM is delighted to announce that Today FM’s Shave or Dye Campaign has just passed the €1,000,000 mark, for the Irish Cancer Society. The campaign kicked off in February this year and saw The Ray D’Arcy Show break a World Record by shaving 315 heads in 1 hour by a team of 10 barbers. Ian Dempsey dyed his hair orange, Matt Cooper went purple, Ray Foley and JP Gilbourne went green and blue respectively and Ray D’Arcy had his chest waxed! Thousands of events took place all across the country with everyone from primary schools to big corporations such as Intel taking part. In addition, the campaign saw sporting heroes such as the Irish Cricket Team and Special Olympians get involved. Just about every walk of life in modern Ireland rose to the challenge. A delighted Ian Dempsey spoke on the news, “What a way to start the long week-end! 1 million euro for this fantastic cause. We were blown away by everyone organising their own Shave or Dye events. The Irish public are brilliant!”
