An innovative new app from www.independent.ie means you can now browse through the Irish Independent on your iPhone. The app allows users to get instant access to the latest news and reviews from www.independent.ie across a range of categories including breaking news, business, sport, entertainment, travel and lifestyle. Content is updated frequently throughout the day and news is delivered in a simple and effective format, organised by category.
Uniquely users will also have the ability to personalise their own navigation by customising their menu bar with their favourite sections on the app to suit their individual needs. The app is designed to ensure easy navigation and personalisation offers iPhone users ‘best in class’ usability and stability. Another neat and unique feature to this app is that video can also be accommodated which further enhances the user experience of this app on the go. Advertisers will also have the ability to target specific sections on the iPhone app. Ian Byrne, CEO, Independent Digital, said: ‘It is our aim that the www.independent.ie iPhone app will provide our readers with a useful, on-the-go method of receiving the very latest news updates and reviews. Our multi – platform strategy is to provide the best news service possible and this app is simply an extension of that, allowing our customers quick and easy access to national and global news, no matter where they are. The unique personalisation and easy access to video provide a ‘best in class’ experience for our users.’
UTV Radio has chosen i-Believe as their exclusive digital sales agency. The agreement will see i-Believe sell advertising across UTV Radio’s stable of websites and smartphone applications. The UTV Radio sites that i-Believe will now represent include FM104 & Q102 in Dublin, Cork’s 96FM and C103, Beat 102-103 in Waterford, Limerick’s Live 95FM and LMFM. This win for i-Believe builds on its goal of working with the most popular regional and city brands and sees the company add the UTV Radio websites to a stable which includes popular regional and local franchises such as Leinster, Munster Rugby and Connacht Rugby as well as i102-104 and i105-107.
In an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) announced today that they have joined forces to form a single European trade association to better represent and support the online advertising sector across the region. The merger became effective on 16th May 2011. The merger will unite the corporate and country members of the two organisations, bringing membership to over 41 corporate members and 27 national IABs, and representing stakeholders from across the online advertising economy including major media groups, advertisers, agencies, portals, technology and service providers.
Under the leadership of President and CEO Alain Heureux, IAB Europe’s mission is to promote, protect and prove the value of the European digital advertising industry.Under the agreement IAB Europe will be able to develop its research portfolio further including EIAA projects such as Mediascope Europe and Marketers’ Internet Ad Barometer, two research projects that the online advertising industry has come to rely upon for invaluable insight into the sector.
The Irish Daily Mirror are launching a new quarterly female magazine called “M” – designed as a new platform for brands seeking to target young, vibrant female readers midweek. It will be inserted on Wednesdays with the Irish Daily Mirror, with the first issue appearing on 22nd June 2011.
The magazine will include features on fashion, beauty, food, celeb gossip, real life, cooking, health and fitness, gardening and travel – a nice additional read for the Mirrors already 89,000 female audience. Peter Barry, advertising manager of the Mirror Group ROI said “We saw a gap in the market to target women with a lifestyle magazine mid week, so we conducted a number of focus groups and TGI research to get to the core of what our females are looking for in a magazine and built ‘M’ around these findings”. Media support will kick start the launch of the magazine in early June.
CBS Outdoor launched a new and site-specific digital advertising format in Dundrum Town Centre this week, with Nokia, National Lottery, Adidas, Nestlé and Warner Bros among the first advertisers to use the new screens. The digital signage structure, which is unique to Dundrum Town Centre, has been designed to complement the internal environment of the mall. A proprietary aluminium chassis housing the specialised media hardware is cloaked within a glass reinforced plastic (GRP) shell.
According to CBS Outdoor, this is the first time this type of innovative design and engineering approach has been used for an outdoor media format in the Irish market. “This is a fantastic project and it’s very exciting to be bringing a new and innovative product to the Irish marketplace,” said Colin Leahy, managing director of CBS Outdoor Ireland. “Doing anything that is progressive and unique is always exciting but particularly so in the current environment. Despite the economic climate that we all find ourselves in today CBS Outdoor is committed to successfully delivering audiences for our clients and revenue streams for our asset partners”.
“We have been working closely with CBS Outdoor over the last twelve months and the digital network is in keeping with the spirit of Dundrum Town Centre in being at the forefront of technological innovations,” said Don Nugent, centre director of Dundrum Town Centre. “This is an important step in the continuing development of Dundrum Town Centre and we wanted to ensure that we had the best media partner for this digital advertising project. ”
An innovative new app from www.independent.ie means you can now browse through the Irish Independent on your iPhone. The app allows users to get instant access to the latest news and reviews from www.independent.ie across a range of categories including breaking news, business, sport, entertainment, travel and lifestyle. Content is updated frequently throughout the day and news is delivered in a simple and effective format, organised by category.
