Monthly Archive for July, 2011

Discovery 3D content to appear on Sky and Virgin

Published by CiaraM on July 28, 2011 in TV News. 0 Comments Tags: , , .

Discovery Channel is planning to screen its first 3D content in the UK after signing deals with BSkyB and Virgin Media.

The two platforms have agreed to run commissions including 3D Safari, a ten-part series produced by Renegade Pictures, and filmed at Woburn Safari Park. A second series, Beautiful Freaks, will be filmed in Namibia by Tigress Productions.

Susanna Dinnage, general manager of Discovery UK and Ireland, said: “These are substantial and ambitious deals that will enrich the 3D experience of anyone who has Sky and Virgin Media’s 3D services.”

Discovery programmes from 3NET, its US joint venture with Sony and IMAX, will also be shown on the channel.

Last August Discovery Channel received a Digital Television Programme Service (DTPS) from Ofcom to run a dedicated 3D channel in the UK, but no subsequent announcements have been made.

Earlier this month a 3D preview channel was launched by Discovery on UPC in the Netherlands.

Competition

Published by CiaraM on July 14, 2011 in Vizeum Competitions. 0 Comments Tags: , , .

Up for grabs this month is a Saorview approved set-top-box and aerial, which was kindly donated by RTÉ.

Email your answer to carla.madden@vizeum.com before the 29th July for a chance to win. The winner of last month’s prize was Louise Brangan from TG4 Congrats Louise!!

 To win, just answer the following question:

Where is the National College of Ireland’s campus located?

National College of Ireland summer campaign

Published by CiaraM on July 14, 2011 in Campaigns @ Vizeum. 0 Comments Tags: , , , , .

July saw the launch of the new National College of Ireland’s big Summer Media Campaign.  2011 media strategy focused on the students being the ambassadors of NCI and this is clearly witnessed in the new creative which was created by Eyecue.

“This campaign shows the true identity of our college”, says Robert Ward.  “We have an amazing connection with our students and it is great to have them play a major role in our media campaign” 

The new TV copy was launched showing the vast array of students who make up NCI.  TV will be supported with Press, Online, Radio and Outdoor throughout the entire summer.  You can see a copy of the current TV at the link below.  You can click on the http://www.ncirl.ie/  to find out any information on their Open days as well as information on the their Springboard offerings.

Copy of NCI_Mosaic_Weds_with_Name-channel4

Apes will rise

Published by CiaraM on July 14, 2011 in Campaigns @ Vizeum. 0 Comments Tags: , .

The apes are back and 20th Century Fox is hoping that this installment of the franchise will be able to rise against all the other big blockbusters of the summer season. As a reboot of the Planet of the Apes series, the latest title the Rise of the Planet of the Apes was the movie that would set the story for a brand new series. Fox was faced with the challenge of not only getting the movie out to a new audience but also ensuring that the fans of the old series were aware that a whole new chapter of the franchise was about to hit the big screen.

Fox therefore needed to seed the new story as early as possible and push these audiences to search for information on how the background of the story and how it differs from its predecessors in the series.

Vizeum was set with the task of ensuring that the trailer achieved maximum exposure as quickly and as early as possible both online and through traditional media. At the backbone of the campaign would also be search which would ensure that all traffic was sent to the official online site and facebook pages, for most up to date information.

Based on this brief we put together a pre seeding plan which consisted of TV, online and search.  We then came up with the idea of having a live premier of the offical trailer across multiple TV and online channels on a specific date. Due to the audience of the movie we felt that Sky was the best platform to run with this. We therefore put a proposal together which would have the trailer running across all Sky Channels – Sky One, Sky Sports and Sky Atlantic as well as Sky.com and online apps. The proposal gave us two full days of pre promotion on July 4th and 5th up until the live 120” trailer at 9pm. This platform proved very successful as we seen a surge in online searches and facebook interaction. It also helped us grow our facebook fans considerably.

Overall the seeding proved to work very well and provided us with a strong footing to feed more information to our audience when the main campaign starts on July 18th. The movie is out on August 11th in ROI.

Powers Winner

Published by CiaraM on July 14, 2011 in Campaigns @ Vizeum. 0 Comments Tags: , .

Across the last two months we have been running a short story competition in the Irish Times for Powers Whiskey. The task for readers was to submit 400 words on “celebrating what truly matters” a territory centered in the brand positioning. The initiative proved incredibly successful with approximately 3,000 entries received of really high quality, no small feat considering the level of engagement required. Last Saturday, the winning entry ran in the Irish Times with a bespoke illustration.

Clear Channel launch new digital screens at Cannes

Published by CiaraM on July 14, 2011 in Outdoor News. 0 Comments Tags: , , .

Out-of-home company Clear Channel has launched its next generation of interactive screens at the Cannes Lions International Festival of Creativity.

The new screens include multi-touch capabilities and are capable of motion sensing, gesture perception, face detection, colour recognition and augmented reality, and have been developed by Clear Channel’s Create + Collaborate unit. The screens incorporate 12-point multi-touch, HD cameras, movement sensors, infrared technology, 3G comms and eye-tracking software, and will allow advertisers to book campaigns that allow people to not only view live content, but also control the content, and star in the ads.

The two screens showcased at Cannes deliver three different interactive experiences. The first was a simple game using the face detection functionality to enable the player to control the game by moving from side to side. The second is an augmented reality experience, in which attendees can become part of the advertising, while the third creates a customised car based on the colour of the clothes people are wearing.

Derek Manns, head of Create + Collaboration at Clear Channel UK, said: “What we have created is the most advanced interactive six-sheet, which uses technology to deliver memorable experiences for consumers while they are out and about”.

Free to air digital television now available via SAORVIEW

Published by CiaraM on July 14, 2011 in TV News. 0 Comments Tags: , , .

SAORVIEW is now available to 97% of Irish households and carries, amongst others, RTÉ One, RTÉ Two HD, RTÉNews Now, RTÉjr and RTÉ One + 1. SAORVIEW will also carry a new enhanced digital RTÉ Aertel information service and all of RTÉ’s radio services.

The new service will replace the old analogue television service – the signal received through an aerial – which will be switched off throughout Europe by the end of 2012. Of the 1.6 million TV households in Ireland almost 600,000 (37%) receive some television services through an aerial (either for their primary television or other televisions). Just over 335,000 (21%) Irish TV households currently depend entirely on the analogue service. These homes will lose their Irish television services at the end of 2012 unless they switch to another form of TV reception.

SAORVIEW offers a number of new enhanced services. It introduces free High Definition (HD) television broadcasting to Irish television for the first time. RTÉ Two HD have already broadcast the Magners League Final between Munster and Leinster and the Munster Hurling Championship quarter final between Cork and Tipperary in HD.

At the recent launch of Saorview in RTÉ, Commercial Director of Television; Geraldine O’Leary said, speaking on the impact of Saorview,

‘Saorview offers the viewer and the advertiser quantity and quality. RTÉ are now offering more channels (RTÉ One, RTÉ Two HD, RTÉ Jr, RTÉ One +1, and RTÉ News Now) and in better quality as illustrated by RTÉ Two HD. We in RTÉ have sought to be the leaders in innovation in Ireland. Being first with HD broadcasts demonstrates our commitment to this. Watch this space for many more HD programming from RTÉ’

Barb to measure web TV viewing

Published by CiaraM on July 14, 2011 in TV News. 0 Comments Tags: , .

Barb is to start measuring TV viewing on PCs, laptops and tablet computers this year, following the introduction of a web TV-viewing meter to UK households.

The meter will initially be distributed to 100 Barb panel homes over the second half of 2011, to gauge its impact and enable the industry body to make improvements. Barb will then extend its use across up to 1,100 homes during 2012. An estimated 2,500 people will ultimately take part in the measurement process.

Barb said the rollout would be done in a “staged approach to ensure that the standards and quality of the core Barb service are not jeopardised”.

Bjarne Thelin, Barb’s chief executive, said: “We will continually consider and verify the web TV-measurement technique, so that we can confirm the appropriateness of this approach for Barb.

“The prospect of a measurement which enables web TV viewing to be examined alongside television set viewing, from a single source, will have a number of applications. It’s likely that the greatest initial learnings will come from data aggregated over time.”

The news follows a year-long test project that ended in May. The trial helped Barb identify areas for improvement and to adjust the software accordingly.

Census shows population increase

Published by CiaraM on July 14, 2011 in General News. 0 Comments

The first results from Census 2011 show Ireland’s population now stands at 4,581,269, an increase of 341,421 over the last count in 2006. The last census in 2006 showed that the population had reached 4.2 million, the first time it had risen above the 4 million mark.

This year’s census – based on forms collected last April – shows the population has grown by an average of 1.6 per cent each year. The results show Laois had the fastest growing population, increasing by 13,399 from 67,059 in 2006 to 80,458 in 2001, a rise of 20 percent. This is over twice the rate for the State as a whole and significantly higher than the next fastest growing county, Cavan, which increased by 13.9 per cent. Other counties showing strong growth were Fingal (13.8 per cent), Longford (13.3 per cent), Meath (13.0 per cent) and Kildare (12.7 per cent), which are part of the wider Dublin commuter belt. The population of Limerick and Cork cities fell by 5.0 per cent and 0.4 per cent respectively between 2006 and 2011.

The census results give the most accurate picture of the population as it stands. While population growth was high in 2006 – driven by inward migration and a high birth rate – it has slowed considerably since the economic downturn. Despite large numbers leaving the State, officials believe Ireland’s very high birth rate means the population has continued to grow. Latest official figures show there were some 73,724 births last year, down slightly from 74,278 the year before. Ireland was estimated to have the highest birth rate in the European Union in 2009. These figures have helped offset population decreases as a result of emigration.

These preliminary census results give an overall figure for the population as it stood on Sunday, April 10th of this year. They are based on summary counts for each enumeration area which were compiled by almost 5,000 census staff, or “enumerators”. These forms were returned to the CSO in advance of the census forms themselves.

Population change by Regional Authority area, 2006-2011.

Graphic courtesy of the CSO

Guide to Staycations

Published by CiaraM on July 14, 2011 in General News. 0 Comments

ROI TGI data can provide insights into social phenomena. One such example of this is the recent rise in the number of domestic holidays or “staycations” taken by Irish adults.

72% of Irish adults took at least one holiday or short break in the last 12 months, a slight increase from 2009. Meanwhile, more than 1.6 million Irish people opted for a “staycation” in 2010 – an increase of over 40% on 2009. There are now 675,000 “staycation-only” holidaymakers i.e. those taking trips solely in the Irish Republic – up by over 200,000 since 2009.

48% of Irish adults holidayed abroad in 2010, this represents a fall of 170,000 from 2009 (53% of the population). The sharpest year-on-year fall in holidaymakers abroad is among those with a family income over €50,000 per year where 132,000 fewer adults took trips overseas in 2010. The average cost of a holiday varies dramatically with “staycations” costing €653 and holidays abroad €1,715. The average cost of a “staycation” short break is €463 and a short break abroad €558.

Preferred activities of “staycation” adults include camping / walking, visiting parks / gardens and visiting natural sites. Regular golfers are also 19% more likely than average to take a “staycation”. Domestic holidaymakers in the Republic of Ireland are more than half as likely to stay in a B&B or their own holiday home. Irish consumers taking short break “staycations” are 72% more likely to stay in a hotel (either full or half board).

Irish domestic holidaymakers are also 20% more likely to have purchased a product following a promotions campaign in a newspaper. In addition, 74% read a local paid-for weekly newspaper.  They also find it important to maintain local institutions, for instance they are 23% more likely to “prefer not to shop in major high street chains” and they are 20% more likely to “prefer local radio because it covers local news.”

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