Delighted to announce that Vizeum picked up a Gold at the Kinsale Shark Awards. This was the first year the awards had a media excellence category. We won for Powers Whiskey, Pernod Ricard in the category “Best use of a single medium”. The initiative was a short stories competition which we undertook with the Irish Times. We asked readers to write a piece on “celebrating what truly matters”. This was very relevant considering the current Irish economy and consumers re-evaluation of their lives. It got a huge amount of traction and we were inundated with entries. What made the activity special was the partnership we formed with the Irish Times. They understood the virtue of the piece for their readers and supported it appropriately with both editorial and short story contributions from their journalists. I think it shows that we can achieve great things with nice simple relevant ideas and by leveraging those ideas appropriately.
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