Delighted to announce that Vizeum picked up a Gold at the Kinsale Shark Awards. This was the first year the awards had a media excellence category. We won for Powers Whiskey, Pernod Ricard in the category “Best use of a single medium”. The initiative was a short stories competition which we undertook with the Irish Times. We asked readers to write a piece on “celebrating what truly matters”. This was very relevant considering the current Irish economy and consumers re-evaluation of their lives. It got a huge amount of traction and we were inundated with entries. What made the activity special was the partnership we formed with the Irish Times. They understood the virtue of the piece for their readers and supported it appropriately with both editorial and short story contributions from their journalists. I think it shows that we can achieve great things with nice simple relevant ideas and by leveraging those ideas appropriately.
Author Archive for karl
We are delighted to announce that we have hired four graduates who join the planning, TV and digital teams. The new team show our commitment to keeping key talent in Ireland. Additionally whilst not a graduate, Fiona Fagan joins our TV department. With over seven years experience, she previously worked in Publicis. She brings a wealth of experience across FMCG, Telecoms, Retails and Insurance
RTÉ Radio has been honored with the prestigious Broadcaster of the Year Award at the 2011 New York Festivals Radio Awards. From 183 finalists spanning 26 countries, the New York Festivals’ Grand Jury selected RTÉ Radio as the overall winner. This is the first time in the New York Festivals’ 54 year history that an Irish radio station has won the acclaimed status of Broadcaster of the Year at the Festival.
In addition, RTÉ Radio programmes took home a further 16 awards, including seven awards plus a Grand Award for RTÉ Radio 1’s Documentary on One, six awards for RTÉ Radio 1’s Drama on One, one award for RTÉ lyric fm and one award for RTÉ Gold, one of RTÉ Radio’s seven digital services. Clare Duignan, Managing Director of RTÉ Radio mentioned: “For 54 years the New York Festivals Awards has recognized the world’s best programmes. This year, not only have RTÉ Radio 1, RTÉ lyric fm and RTÉ Gold won a total of 16 awards, but the Grand Jury, comprised of top-level industry professionals from five continents, have crowned RTÉ Radio as the Broadcaster of the Year. It is a real achievement: seven awards plus a Grand Award for Radio 1’s Documentary on One; six awards for Radio 1’s Drama on One; one award for RTÉ lyric fm and one award for RTÉ Gold. Not only do these awards confirm RTÉ Radio’s excellence in public broadcasting, they place RTÉ Radio among the greatest of our public broadcasting peers internationally. When you look at the breadth of the wins, from drama to documentary, music to history, sport to health, you get an insight into the variety of genre offered by RTÉ Radio. And the number of crafts which have been so richly rewarded – editing, writing, sound, narration and direction – reminds us that great crafted radio can only come from that elusive alchemy between skill, artistry and vision. My warmest congratulations to all the winners, and to all who work in RTÉ Radio, the New York Festivals Broadcaster of the Year 2011.”
The Irish language television channel, TG4, has agreed a new three-year deal with Heineken Cup and Amlin Challenge Cup tournament organisers, ERC, to broadcast highlights of European club rugby’s two premier competitions. TG4’s exclusive highlights coverage in Ireland will kick off next November when the 2011/12 Heineken Cup and Amlin Challenge Cup season gets under way. ERC’s tournaments are the latest addition to TG4’s expanding rugby schedule which already includes the RaboDirect Pro 12 and deferred coverage of this Autumn’s Rugby World Cup. The station, which pioneered television coverage of schools rugby in Ireland, also has an extensive portfolio of Gaelic games and other live sports, including the National Hurling and Football Leagues, the All Ireland Under 21 Hurling and Football championships, the Club Championships in Hurling and Gaelic Football, the All Ireland Ladies Football championship as well as global brands such as the upcoming Wimbledon tennis championships, cycling’s Tour de France and Aussie Rules Football. Pól Ó Gallchóir, Director-General of TG4, said: “We are delighted to have agreed a three-year deal with ERC for coverage of both the Heineken Cup and the Amlin Challenge Cup. The Heineken Cup is the most prestigious European club rugby competition, and with all four Irish provinces in the tournament for the first time next season, this is a major opportunity for TG4 to further develop our rugby coverage.”
Derek McGrath, ERC Chief Executive, said: “As the Heineken Cup and the Amlin Challenge Cup go from strength to strength, we are pleased to be entering into a new relationship in the Irish broadcast market.”
The committee that oversees the Join National Listenership Research (JNLR) is to appoint an independent auditor to review the quarterly figures. The review follows a number of complaints from different Dublin-based radio stations. The JNLR research is carried out by IPSOS MRBI on a quarterly basis. It is understood that some of the Dublin-based stations, including a number of stations within Denis O’Brien’s Communicorp Group, have expressed their concern about the fluctuations in their respective figures over the last year. Although the independent auditors have not been appointed it is understood that they will be asked to examine the reasons for the inconsistencies and fluctuations, make suggestions as to how they can be ironed out and whether or not the quarterly reporting structure that’s currently in place is the best way to proceed.
We have now closed of the 2011 Graduate Programme.
We have successfully recruited four individuals and we look foward to working with them all.
We hope to continue working with graduates in 2012 and aim to provide the same opportunities next year.
In its second year, the programme has proved really successful; providing Vizeum with the opportunity to work with the best of Irish graduates, whilst providing the candidate the opportunity to gain a foothold in the industry.
For any queries in relation to the graduate programme please email joanna.gorczak@vizeum.com.
The 2010 placement was filled by Justin Ronan who had completed the Masters in Advertising in Dublin Institute of Technology. After a successful internship, we were delighted to be able to offer Justin a full time position in our planning team.
In the our latest update , we issued some incorrect data for 98fm. I would like to clarify this by saying that all Adults ABC1 for 98fm rose by 1PP and not declined by 1%. Also the 98fm Morning Crew and the Q102 breakfast show now share top breakfast spot, this is based on the average quarter audience figures for each show, both coming with an average of 24,000 AQH.
Thanks to 98fm for this month’s newsletter prize. The prizwinner will get 2 nights Bed & Breakfast and one evening meal at The Ice House Hotel in Ballina, Co. Mayo www.icehousehotel.ie.
To Win – Just answer the following question: What is the name of the new product that Neutrogena has recently launched?
Email your answer to ciara.mahon@vizeum.com before 23rd March for a chance to win. The winner of last month’s prize, a FM104 goody bag that included tickets to see BonJovi, was Lorcan Bannon from IDL.
Congrats Lorcan!
PS : Click on the 98fm logo above to find out how you can win € 100,000. Mad Money! It’s Back!
To celebrate the latest offering from Denny of 3 Breakfast Favourites for €5, Vizeum initiated an incentive for Denny to team up with TV3 for a multi-platform partnership, which launched at the weekend. Don’t miss out on the chance to win a kitchen of your dreams to the value of €10,000, with the entry being online on www.homeis.ie
or http://www.tv3.ie/denny.php
Denny will also sponsor Daytime programming on TV3 for a week. In addition, there will be mini-programmes running across the peak schedule for two weeks that feature various TV3 presenters telling us what breakfast is like in their own homes, which really captures the taste of home with Denny.
Neutrogena are delighted to announce that they launched a new product in February. Jennifer Garner became the face of 
Neutrogena Multi-Defence. The media campaign launched with a strong TV burst and it is supported by Press, Outdoor and Online.
