Vizeum and Jameson have partnered up with My Place Media for an Irish media first. MyPlace Connect is a free in pub Wi-Fi service targeting 18-34’s in pubs across the ROI. MyPlace Connect is a very sophisticated and valuable resource that is a necessary component to any digital platform.
It allows a brand to communicate via smart phones while also saving consumers money by providing free limitless and more efficient usage of social networks-Facebook, Youtube, Twitter, etc. We are delighted to announce that the launch of the Jameson Smart Phone Home Page take over went live last week in twenty venues across Dublin ahead of the Ireland vs France six nations match on Sunday 13th Feb. Adrian O’Connor who recently joined My Place Media believes that the “on-trade is a key recruitment battle ground and it is vital for alcohol brands to become as visible as possible across all communications platforms. It is vital for brands to have cut through at the point of purchase in mind.” 
Leading out of home media owner, CBS Outdoor, has signed an advertising partnership agreement with Dundrum Town Centre that will see the media company install and market Ireland’s largest dedicated digital advertising network in the country’s biggest and most successful shopping mall.
For this new media format, CBS Outdoor has commissioned an architecturally designed Pod structure, which complements the internal environment of the mall and is unique to Dundrum Town Centre. Each Pod will house High Definition LCD screens, which have the capacity to run a huge array of digital advertising content. CBS Outdoor will launch this unique digital advertising platform in April 2011.
Commenting on the partnership, Colin Leahy, Managing Director of CBS Outdoor Ireland said
“We are making a very significant investment in Dundrum Town Centre which will enable our advertising partners to connect and interact with consumers in an innovative and creative fashion right in the heart of this high profile shopping destination. It’s a really exciting step in our development as a media company committed to successfully delivering audiences for our clients and revenue streams for our asset partners”.
Below is an update on the outdoor market for cycles 1 – 20.
48 sheets are the leading format, with 23% share. This is follwed closely by Adshels with 20%. Transport, Ambient and Other 6 sheets are closely tied, with 17%, 15% and 14% respectively.
Source : PML
Bravo Outdoor was nominated today by CIE as the preferred supplier to handle its Outdoor Advertising services in Ireland.
The contract is estimated to be worth €40 million over 3 years, covering sales of all CIE bus, rail and roadside advertising displays (excluding bus shelters).
“Bravo is delighted to be nominated as the preferred supplier after a highly competitive tender process and we look forward to concluding the outstanding formalities in the near future with CIE. In the meantime we remain focussed on achieving optimum results for our advertiser clients through the strength of CIE’s outstanding transit media” said Bravo Chief Executive, James Barry.
When comparing Outdoor Spends for the period Aug 2009 V 2010
the Drinks category is by the far the biggest spend in Aug 2010.
Retail saw the biggest drop year on year.
Source – Kinetic 2010
For the Calgary International Film Festival, advertising agency WAX constructed a crying billboard. Online banner ads, posters, print ads and TV spots with the tag line “Only the best films make it” all featured directors’ reactions when their films are rejected for inclusion in the 10-day festival that started on Sept. 24. The ‘tears’ fell from the directors eyes at regular intervals and were collected and recycled through the billboard again.
Advertising opportunities at the stadium will be available pitchside, on the premium level and on the large screens.
Audience statistics:
• In stadium audience in the Aviva: 50,000
• Over 2 million TV viewers of Irish rugby games per season on average on RTE
• Over 200,000 TV viewers of Irish rugby games per season on average on BBC
• Almost 5 million viewers watch each Ireland 6 Nations game on BBC in the UK.
JCDecaux is being given permission by Dublin City Council to erect five new advertising structures in the city to fund the expansion of the Dublin bikes scheme. Councillors approved the construction of advertising display units,similar in size to bus shelter advertising, at Lower Mount Street and Nassau Street on the south side and North Earl Street on the north side of the city. They have also given approval for two “metropoles” – larger panels of 7sq m on poles two metres off the ground – at Merrion Road and Lower Gardiner Street. JCDecaux will have permission to advertise at these sites for 15 years. In return, it will increase the number of stands where bikes can be picked up and dropped off from 795 to 1,087, increase bicycle numbers from 450 to 550, and set up four new stations at Smithfield, Eccles Street, Harcourt Terrace and Charlemont Mall.
The huge popularity of the scheme, which already has more than 30,000 subscribers,had resulted in an urgent need for its expansion, the council said. However the extra bikes and stations would cost an estimated €6.6 million, which it could not fund from its own resources.
Aiming to get brand recognition and sales without breaking the bank, Chang Soda in Thailand achieved instant stand – out with this clever use of Outdoor. The “Fizzy Billboard”, situated in Bangkok’s main shopping district, realeases hundreds of white balloons, simulating the effect of bubbles rising from the chang bottle.
Bravo’s Transvision digital advertising screens are displaying news from RTÉ for the first time since its launch in 2009. The news element of the displays had been provided by Sky News. The screens display digital advertising alongside news feeds in Busáras, Connolly, Pearse and Heuston Stations.
Vizeum and Jameson have partnered up with My Place Media for an Irish media first. MyPlace Connect is a free in pub Wi-Fi service targeting 18-34’s in pubs across the ROI. MyPlace Connect is a very sophisticated and valuable resource that is a necessary component to any digital platform. 
