Archive for the 'Campaigns @ Vizeum' Category

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RTÉ -Na bheith deanach don obair ag duiseacht in aice le Hector

RTÉ have released their official app for the ‘Breakfast with Hector’ show which is broadcast daily on 2fm from 7-9am. The app allows you to set an alarm clock that will sound with Mr. Ó hEochagáin’s voice waking you up before his show. You can also interact with the Breakfast with Hector show via Facebook and Twitter within the app. He’s even put a flashlight in the app to ‘keep her lit’!

Powers-Get your fingers poised…

The 1980’s saw a number of popular advertising campaigns based on conversations and short stories, and Powers Gold Label was a strong contributor to this nugget of social history. The original ads from Powers were quintessentially Irish with beautiful artwork but it was the copy, written as short stories, that made the ads particularly memorable.

We have partnered with the Irish Times to develop a short stories competition. Entrants just need to write a 450 word short story on ‘Celebrating what really matters’ to be in with a chance to win €10,000!

Meteor Roaming

Watch out for the cracking Meteor Roaming deal launching on the 16th of this month!

Heavy weight TV, Radio, Outdoor, Online and Airport activity will  support the launch.  If you are flying out of Dublin Airport watch out for your MetroHerald at the departure gate. All with the thanks to Meteor the MetroHerlad is back in Dublin airport for the summer months!

Charleville

Watch out for the great, new Plentiville posters and promotions in store. Charleville family packs are on promotion so for anyone with lots of kiddies this is a must have for your fridge!

LowLow

LowLow are also back on air this month with TV and outdoor activity. Keep an eye out for the new mouth watering LowLow spreads which are now in store.

Dublin Bus on Twitter

Dublin bus is now on Twitter. Commuters can catch up on the latest news on Dublin bus services from their official Twitter page. The page will be manned from 8am-6pm Monday to Friday, with users able to receive updates and delay warnings.

Seven Seas

May saw the launch of the Seven Seas ‘Joint Age Calculator’ in Ireland. This is an online site comprised of a series of questions that will help to calculate how old your joints are based on your answers. To raise awareness of this calculator, we ran advertisements both online and in press, targeting readers/online users on health sites/magazines and those interested in sports such as walking/jogging and golf.  To see how old your joints are, log onto http://www.jointagecalculator.ie/

WIN WIN WIN!!

Up for grabs this month is a voucher for 2 nights B & B in the Station House in Letterkenny courtesy of East Coast FM. To Win, just answer the following question:

According to the latest JNLR report, how much has local radio stations’ market share increased by?

Email your answer to ciara.mahon@vizeum.com before 25th May for a chance to win. The winner of last month’s prize, a case of wine and champagne courtesy of TCH, is Cyril McCluskey

Congrats Cyril!!

Ambient the ticket for Dublin Bus

Dublin Bus has teamed up with a host of city centre stores, restaurants and venues to garner more value from prepaid tickets. Commuters can present their prepaid ticket at participating outlets including Clerys, Wagamama and Tower Records on valid Thursdays to avail of exclusive discounts and offers. Vizeum and AmbientPlus combined bar and social media to promote ‘Ticket Thursdays’ through the use of beermats and washroom A3s to drive traffic to a dedicated Facebook page.

Powers Whiskey App

As part of Powers Whiskey latest campaign, a new whiskey app was developed. It highlights the best snugs in Ireland, how to enjoy and savour whiskey and lastly gives some interesting history on the brand. Download it from either iTunes or the Android Market.




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