IMAGE Publications has won the contract to publish Aer Lingus’ in-flight magazine Cara. The title is the latest addition to the publishing house’s ever-expanding portfolio, which currently includes IMAGE, Image Interiors and Living. Appearing in every in-flight pocket of every Aer Lingus flight, Cara is Ireland’s best-read magazine. It reaches an audience of mainly ABC1 readers, of whom 51 per cent are male and 49 per cent are female. Image Publications plan to evolve the title with Frances Power (former Travel & Features Editor of IMAGE Magazine) at the helm. The re-energised magazine will include a mix of travel, arts, design, fashion, sport and business that aims to speak to every Aer Lingus passenger. So not only will Cara be a more compelling read for Aer Lingus passengers, it’s set to be an even more valuable advertising platform for savvy business people looking to promote their business at home and abroad.
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