Tag Archive for 'RTE'

TV Schedules this Autumn

Published by CiaraM on September 7, 2011 in TV News. 0 Comments Tags: , .

Autumn has officially arrived, and with it, the rain and cold air.  Some consolation for the viewer however are the strong autumn/winter schedules announced by each of the three indigenous station groups, RTÉ, TV3e & TG4. Some key highlights are outlined below.

 RTÉ promises to deliver great entertainment across a wide range of genres including factual, drama, lifestyle, news & current affairs and live sport. Geraldine O’Leary, Commercial Director of RTÉ Television, believes that such diversity is “good news for the advertiser as we can continue to provide a quality trusted environment to big audiences. This season, we have a variety of new programmes and returning favourites.”

Indigenous high quality drama is core to the schedule and the acclaimed Love/Hate, Raw and Hardy Bucks will be making a return.  Also returning is BAFTA-nominated Mrs. Brown’s Boys. New programmes will include the factual documentary Behind the Walls. The lifestyle segment will be boosted by the highly anticipated arrival of Masterchef Ireland and Craig Doyle’s new midweek show which will be concentrating on current affairs and gossip. RTÉ sport will be covering the Rugby World Cup. Officially launched in May of this year, Saorview’s digital channel RTÉ jr will be a source of Young Peoples programmes.

TV3 announced its Autumn Line-up last month in the Royal College of Physicians on Kildare Street. Dominated by entertainment, the schedule is due to bring back many favourites including Take Me Out, Come Dine with Me Ireland and The Apprentice. The X Factor UK has already begun, and is soon to be joined by the X Factor US which will feature Simon Cowell.

New programmes include Red or Black, a four-part series Titanic, documentaries such as The Irish of 9/11 and the much anticipated home production Tallafornia, a Dublin version of Jersey Shore. TV3 is the only channel in Ireland to experience audience share growth for the past 3 years in a row and advertisers realise that it is no longer such an underdog.

TG4 were proud to present their TV Autumn Schedule to a gathering of media and advertising professionals in the Convention Centre on August 31st.  Brendan Gleeson, well known for his pride in the Irish language and culture, spoke at the launch and highlighted the integrity of TG4’s programming.  The two stand out genres that will air on the station over the next few months are an original Irish documentary series and sports coverage. Upcoming sports events on the station are the Rugby World Cup highlights, RaboDirect PRO12, Heineken Cup and GAA coverage. TG4 also import popular English speaking shows such as Gossip Girl and Curb Your Enthusiasm. From an advertising point of view TG4 attracts unique and light viewers due to the diversity and range of its offering.

All of the indigenous Irish stations are trying to make programming budgets stretch at a time of declining yield from advertising revenue. Home produced content is key to RTÉ and TV3 in 2011 whilst sporting acquisitions have become the centre piece for TG4.

D’Arcy and O’Callaghan top poll

Published by CiaraM on September 6, 2011 in Radio News and TV News. 0 Comments Tags: , .

Miriam O’Callaghan and Ryan Tubridy have tied for first place in a new list of Ireland’s most admired TV celebrities.

Onside Sponsorship noted that RTÉ’s flagship Late Late Show, whose 50th season starts this Friday, remains a powerful tool for creating personal brands. Three of Ireland’s five most admired TV personalities were, or had been, Late Late Show hosts.

Today FM’s Ray D’Arcy was named the most admired personality on radio. It’s the first time Onside has produced research into media celebrities. It contacted 1,000 adults across Ireland by phone for the survey.

John Trainor, the founder and managing director of the firm, said the insights should be valuable for marketing executives. ‘‘As the celebrity endorsement aspect of the wider sponsor ship and marketing industry comes under continued review, it is key to continue to build such fresh insights into who is resonating best with consumers.”

Current affairs presenter Miriam O’Callaghan tied with Ryan Tubridy as Ireland’s most admired TV personality, with each receiving 18 per cent of the vote. Next came Gay Byrne, and then Pat Kenny, while Vincent Browne – who has a late night current affairs show on TV3 – completed the Top 5.

Women most frequently singled out Miriam O’Callaghan (23 per cent) as their most admired TV broadcast personality followed by Ryan Tubridy (19 per cent), while males ranked Tubridy (17 per cent) top of the list, with O’Callaghan in a tie for second place with Pat Kenny and Gay Byrne.

Demographics affected the voting pattern. Younger voters – aged 18-24 year-olds – ranked Tubridy as their Number One (20 per cent), with Miriam O’Callaghan receiving just 3 per cent of the vote among this age group.

Glenda Gilson and Brian Dowling also per formed strongly among younger adults, while Gay Byrne proved to be Tubridy’s nearest challenger for the top among this age group.

 In radio, Ray D’Arcy topped the rankings, followed by Pat Kenny, Ryan Tubridy, Joe Duffy and the late Gerry Ryan.

RTÉ Guide campaign aims to build affinity among occasional readers

Published by CiaraM on August 19, 2011 in TV News. 0 Comments Tags: , .

A new campaign for the RTÉ Guide, which aims to build brand affinity among current occasional readers, launches this evening with a 30-second television ad. The ad will be broadcast on RTÉ One, RTÉ Two, TV3, 3e and Sky Group between now and 4 September and there will be a second burst of TV activity is planned for October.

In addition, the ‘Grab Life by the Pages’ campaign will include a 30-second radio campaign to run during Q4, online ads on RTÉ.ie, print ads in the title itself, and trade and consumer PR. There will also be competitions on the RTÉ Guide Facebook page, which has 17,000 fans.

Point-of-sale stands in Dunnes Stores, Supervalu and large independents will be refreshed with ‘Grab Life by the Pages’ creative. The campaign was developed by Leo Burnett Ireland. “The RTÉ Guide had done some great research and really understood the issues, so it made Leo Burnett’s task much more defined,” said the firm’s managing director, Shane McGonigle. “We knew that if a person was familiar with the magazine for all of its content then they would consider buying it. “Therefore it was Leo Burnett’s mission to dramatise the editorial reality of the magazine and the wide range of interesting topics it covered, from fashion to food, entertainment, programming and lifestyle. The creative concept is wrapped up in the expression ‘The RTÉ Guide. Grab life by the pages’. It is an immediate call to action to buy the magazine, get involved and up-to-speed with life in Ireland today

Free to air digital television now available via SAORVIEW

Published by CiaraM on July 14, 2011 in TV News. 0 Comments Tags: , , .

SAORVIEW is now available to 97% of Irish households and carries, amongst others, RTÉ One, RTÉ Two HD, RTÉNews Now, RTÉjr and RTÉ One + 1. SAORVIEW will also carry a new enhanced digital RTÉ Aertel information service and all of RTÉ’s radio services.

The new service will replace the old analogue television service – the signal received through an aerial – which will be switched off throughout Europe by the end of 2012. Of the 1.6 million TV households in Ireland almost 600,000 (37%) receive some television services through an aerial (either for their primary television or other televisions). Just over 335,000 (21%) Irish TV households currently depend entirely on the analogue service. These homes will lose their Irish television services at the end of 2012 unless they switch to another form of TV reception.

SAORVIEW offers a number of new enhanced services. It introduces free High Definition (HD) television broadcasting to Irish television for the first time. RTÉ Two HD have already broadcast the Magners League Final between Munster and Leinster and the Munster Hurling Championship quarter final between Cork and Tipperary in HD.

At the recent launch of Saorview in RTÉ, Commercial Director of Television; Geraldine O’Leary said, speaking on the impact of Saorview,

‘Saorview offers the viewer and the advertiser quantity and quality. RTÉ are now offering more channels (RTÉ One, RTÉ Two HD, RTÉ Jr, RTÉ One +1, and RTÉ News Now) and in better quality as illustrated by RTÉ Two HD. We in RTÉ have sought to be the leaders in innovation in Ireland. Being first with HD broadcasts demonstrates our commitment to this. Watch this space for many more HD programming from RTÉ’

May TV

Published by CiaraM on June 8, 2011 in TV News. 0 Comments Tags: , .

RTÉ had a very impressive performance in May for key programmes like Eurovision, Magners League Final, Champions League Final and Heineken Cup Final delayed highlights. The performance of these programmes helped to reduce the decline in viewing from the good weather. The Eurovision was watched by an average of 1,010,600 Adults.  The average viewing share for this audience was 64%.  It is the highest performing Eurovision since 1997.

 RTÉ showed a double header of sport on Saturday the 28th May with Magners League Final and Champions League Final spread over 6 hours of broadcast.  Magners League was viewed by 58,300 young Men between the age of 15-34, delivering a viewing share of 48% for this audience.  RTÉ had acquired shared viewing rights from Setanta to show the games this year with TG4.   The Champions League Final was viewed by 67,000 young Men 15-34 but delivered a lower viewing share of 42%. Heineken Cup Highlights broadcast on RTÉ2 on the 21st May (Sky Sports have the rights to transmit the game live).  Show was viewed by 32,000 young Men 15-34 delivering a 18% viewing share.

RTÉ -Na bheith deanach don obair ag duiseacht in aice le Hector

Published by CiaraM on May 11, 2011 in Campaigns @ Vizeum. 0 Comments Tags: .

RTÉ have released their official app for the ‘Breakfast with Hector’ show which is broadcast daily on 2fm from 7-9am. The app allows you to set an alarm clock that will sound with Mr. Ó hEochagáin’s voice waking you up before his show. You can also interact with the Breakfast with Hector show via Facebook and Twitter within the app. He’s even put a flashlight in the app to ‘keep her lit’!

RTÉ – Free to air channels

Published by karl on March 7, 2011 in TV News. 0 Comments Tags: , , .

Five new “free-to-air” RTÉ channels were approved by the Minister for Communications.  The new channels, RTÉ Two High Definition Select, RTÉ Aertel Digital, RTÉjr, RTÉ Plus and RTÉ News Now will be added to the current terrestrial channels and all will become available in digital format through Saorview from the end of May.  The new children’s channel, RTÉ jr, and news channel RTÉ News Now, will not be allowed to carry advertisements.  The new €70 million digital service, Saorview, will replace the current analogue service which viewers receive through roof aerials, TV top aerials or through their cable service providers.

Minister for Communications Pat Carey said the additional five channels would give increased choice to TV viewers throughout Ireland over all platforms. He also said the closure of the analogue service was on track.  “Consideration of the issues of information and assistance for TV viewers affected by analogue switch-off is being advanced,” he said.  RTÉ’s director of digital switchover Mary Curtis said the announcement was great news for Irish television viewers and would provide a significant increase in choice. “We will be beginning a comprehensive public information campaign in mid March to explain how people can easily make the switch to the new Saorview service and enjoy the benefits of Irish free-to-air digital television long into the future,” she said.

But the announcement was criticised by TV3.  In a statement tonight, the station called on the new incoming government to immediately rescind the decision.  “These newly approved channels will extend RTÉ’s dominance in media when it is already the most dominant State broadcaster in Europe,” the statement said. “This decision extends RTÉ’s reach and will be at the direct cost of jobs and investment across all Irish media.”  It questioned the timing of the announcement, saying it raised “very serious questions”.

RTE’s television coverage of GE11 tops the polls

Published by karl on March 7, 2011 in TV News. 0 Comments Tags: .

There was huge national interest in General Election 2011, which was reflected in the viewing figures across RTÉ’s most extensive election coverage ever.  The marathon coverage on RTÉ One drew large audiences throughout the main count day, Saturday. Starting at 11.00am, audience figures kicked off with 236,000 individuals in multi-channel homes tuning in and steadily increased throughout the day with 574,000 multi-channel individuals tuning in after the Six O’Clock News and 506,000 after the Nine O’Clock News, representing over 40% share of the TV audience.  A total of 24 live Outside Broadcast and Satellite Units combined, for the first time, with broadband technology, gave the most rapid transmission of results as they happened. And with this new technology available, for the first time on television, a ‘whip round’ to all 43 constituencies was made possible as the earliest tallies became available.

Coverage continued until after 3.00am, with an average of over 100,000 staying with the programme after midnight. The extraordinary reach figure for all RTÉ News and Current Affairs programming was over 2.7 million – an increase of over half a million from Election 2007.

 

 

RTÉ gets innovative

Published by CiaraM on February 14, 2011 in Campaigns @ Vizeum. 0 Comments Tags: , , , , .

RTÉ used graffiti and an outsized pinata in an outdoor version of its core brand message ‘Treat Yourself’. The pinata itself has been a huge hit, evident by the numerous accounts of people trying to take it from its home in Dublin’s Ranelagh. Along with Vizeum, partners in the effort were The Hive, Source out of home, Eclipse and the Graffiti artist Maser.

Switch to our mobile site