Facebook is launching a new ad format called “Sponsored Stories,” which allows participating advertisers to promote your Facebook activity by turning it into homepage ads seen only by your friends. This activity can include liking a Facebook page, checking in via Facebook Places or sharing content to the News Feed from a Facebook application.
These shares, which would have appeared in your friends’ News Feeds anyway, are now given special promotion by way of a Facebook ad that appears on the right-hand side of the homepage. The ad will display your friend’s name, photo, a picture and link to the relevant Facebook Page or application, plus any likes and comments. We are delighted to announce that Vizeum and Jameson will be the first in Ireland to run with this new format. It will run as part of the Jameson Dublin International Film Festival.
